Kua Aina

Kua Aina, a name synonymous with the rich heritage of Hawaiian burger and sandwich grilling, has long delighted palates with its authentic lava-rock chargrilled offerings. With origins dating back to 1975, the brand was embraced by everyone from surfers to Barack Obama for its commitment to culture, quality, and the spirit of Aloha. 

Our collaboration with Kua Aina centred around the strategic launch of their innovative breakfast menu. Tasked with capturing the vibrant essence of their Hawaiian roots and conveying it to a London audience, we spearheaded a dynamic social media campaign to create buzz and drive customer engagement.

Services Rendered:

• Social Media Management
• Breakfast Launch Campaign

Our objective was to create an impactful digital presence for Kua Aina that wowed existing fans and potential new customers. We employed a targeted approach that combined the allure of Hawaiian hospitality with the excitement of a new menu launch. 

Through carefully crafted social media content and interactive campaigns, we successfully increased awareness and captured the attention of a broader audience – resulting in queues lining the street! 

The #RetweetAndEat campaign was a resounding success, drawing in a crowd eager to taste Kua Aina’s new breakfast offerings. Our dedicated social media support was instrumental in expanding Kua Aina’s reach within London from 40,000 to an impressive 6 million interactions per month.