Our Hotel Marketing Audits provide an in-depth analysis of your hotel’s digital marketing performance. We assess your website, metasearch, social media presence, reviews, paid campaigns, and overall online visibility to help you maximise your reach and revenue. Each project is tailored to meet your hotel’s needs; whether you’re a boutique, city hotel or resort, we provide strategic insights to attract new guests, enhance engagement, and maximise your marketing mix.
Our Proven Approach for Hotel Marketing Audits
Comprehensive Hotel Marketing Audit
Hotel Marketing Campaign Analysis
Hotel Digital Marketing Gap Analysis
Guest Engagement Audit
Hotel Marketing Analytics Review
We start with a comprehensive review of all your digital channels, including social media and OTAs, to ensure alignment with brand, business and corporate objectives.
We assess past and current marketing campaigns to measure their effectiveness and suggest improvements.
We’ll identify key areas where your marketing strategy falls short and discover growth opportunities to capture market share.
We evaluate how well your digital touchpoints engage potential guests and drive conversions.
Using data analytics and high-quality sources, we provide performance metrics that provide a basis for making informed marketing decisions.
What You Get From Our Hotel Marketing Audit
Our Hotel Marketing Audit offers a comprehensive evaluation of your digital marketing strategy, tailored to help your hotel stand out and achieve its business goals. Here’s what the audit can include:
Website & Booking Engine Optimisation
We assess your website’s user experience and booking engine performance to maximise conversions. Our strategic insights help you streamline the booking process for higher profitability and ensure that your website is fully optimised for visibility.
SEO and PPC Campaign Analysis
Our experts evaluate your SEO strategy and paid campaigns to boost organic visibility and ensure efficient use of advertising spend. We help increase paid campaign effectiveness and ensure all marketing efforts are aligned with your objectives. We also explore new creative opportunities to build brand coverage.
Content & Social Media Strategy
We evaluate the consistency, quality, and impact of your social media and content strategies. We provide recommendations to ensure your brand voice is consistent and help identify key influencers and content creators for long-term awareness campaigns that engage target audiences effectively.
Guest Experience Mapping
We conduct an in-depth analysis of the customer journey, from the first contact through booking and post-stay. By assessing each touchpoint, we identify opportunities to improve the guest experience, create memorable moments, and build long-term loyalty. We’ll help you understand when, where, how and what messages to connect with your audiences.
Competitive Benchmarking
Gain clarity on how your hotel performs compared to key competitors. We highlight areas where competitors may outperform you and provide strategic recommendations to bridge the gap. We focus on delivering practical, impactful recommendations to drive bookings and enhance guest satisfaction.
Actionable Insights & Recommendations
Receive a detailed, data-driven report with tailored recommendations to tackle your marketing challenges effectively. From improving visibility and engagement to optimising the guest experience, our recommendations are designed for straightforward implementation, helping your team achieve a greater return on marketing investment.
Hotel Marketing Efficiency Audit
Our audit evaluates every aspect of your current marketing channels to identify inefficiencies. We help streamline your efforts for better resource allocation, optimising ROI, and providing stability in an increasingly competitive market.
Reputation Management & Stakeholder Perception
We analyse guest reviews and stakeholder feedback to help you understand how your hotel is perceived. By identifying areas of underperformance, we offer recommendations to protect and enhance your brand’s reputation, thereby increasing guest trust and overall brand credibility.
Service Tiers Available
- Check-In: A high-level review for quick wins and essential improvements.
- Extended: A more detailed analysis, including competitor benchmarking and customer engagement insights.
- All-Inclusive: A comprehensive, in-depth audit of all digital touchpoints, providing advanced recommendations for long-term growth.
Our Hotel Marketing Audit delivers actionable strategies, practical insights, and clear value-focused recommendations, empowering you to achieve effective, sustainable growth.
Frequently Asked Questions
Who does the hotel marketing audit help?
Our Hotel Marketing Audit report is designed to provide valuable insights for a variety of roles within your organisation, each tailored to support effective decision-making and strategy enhancement:
MD Owner/Operator
For Managing Directors and Owner/Operators, the report offers a comprehensive overview of your hotel’s current marketing performance, identifying strengths, weaknesses, and opportunities. It provides actionable insights that align with your business goals to enhance brand visibility, improve guest experience, and ultimately increase revenue.
Holding Company
The audit delivers strategic insights to Holding Companies by consolidating marketing performance across multiple properties, making it easy to benchmark success, identify consistent challenges, and implement uniform growth strategies across the portfolio for long-range stability and profitability.
Franchisee
Franchisees receive a tailored evaluation to help optimise local marketing efforts while maintaining brand standards. The report outlines specific opportunities for growth and better market positioning, helping franchisees improve their visibility and guest engagement within the framework of the larger franchise brand.
CMO (Chief Marketing Officer)
For CMOs, the report offers an in-depth analysis of marketing campaigns, channel performance, and guest engagement strategies. It helps assess whether marketing objectives are SMART and guides the development of creative strategies and campaigns that are more effective, optimising overall marketing investment for greater returns.
CFO (Chief Financial Officer)
The audit report assists CFOs by linking marketing spending with measurable financial outcomes. It highlights discrepancies and areas of ineffective marketing, clarifying the return on investment (ROI) for campaigns and identifying opportunities for more efficient budget allocation and cost control systems.
Operations
For Operations teams, the report provides insights into how marketing aligns with on-site operations. It highlights the effectiveness of marketing-driven guest touchpoints and their impact on the customer experience, helping to ensure that promotional activities translate seamlessly into an excellent on-property guest experience.
Front Line Teams
Front-line teams benefit from understanding how their guest interactions influence brand perception. The report includes recommendations on creating moments of delight throughout the guest journey, improving reviews and encouraging repeat visits, thereby supporting a consistent, high-quality guest experience.
In-House Marketing Teams and Contractors
The audit offers in-house marketing teams and contractors a roadmap for incremental improvement. It identifies best practices, benchmarks current performance against KPIs, and provides a planning strategy to improve content, social media, PPC, and other channels—ensuring that efforts are efficient and aligned with the broader business objectives.
Each section of the report is designed to provide insights that are directly relevant to each role, allowing your entire organisation to make effective business decisions and contribute to long-term growth and stability.
How long does the hotel marketing audit take?
The timeframe for completing your Hotel Marketing Audit depends on the level of service you choose:
- Check-In Hotel Marketing Audit: Typically takes 7-10 business days. This foundational review focuses on key aspects of your hotel’s digital presence, such as website performance, social media channels, and guest engagement strategies.
- Extended Hotel Marketing Audit: Requires 15-20 business days. This audit provides a more in-depth analysis, including SEO, PPC campaigns, online reputation, and guest journey insights, to pinpoint areas for optimisation.
- All-Inclusive Hotel Marketing Audit: Takes 20-30 business days. It offers a comprehensive evaluation of all facets of marketing performance, including competitor benchmarking, customer experience assessments, brand positioning, and a strategic action plan for growth.
Please note that the exact timeframe and delivery details will be confirmed, as each audit is tailored to your specific needs
What will the hotel marketing audit cost?
We offer three levels of service for our Hotel Marketing Audit to accommodate different business needs and complexities:
- Check-In Hotel Marketing Audit: £4,995 – £6,500
A foundational audit designed to provide a comprehensive overview of your hotel’s digital marketing performance, identifying immediate areas for improvement. - Extended Hotel Marketing Audit: £6,501 – £8,000
A deeper analysis, including channel performance, guest engagement, and competitor benchmarking, with detailed recommendations for optimising your marketing strategy. - All-Inclusive Hotel Marketing Audit: £8,001 – £10,000
A full-scale evaluation covering all aspects of your digital presence, from SEO and PPC to guest experience mapping, social media, and competitor insights, with a strategic action plan for long-term growth.
Each audit is customised to meet your specific needs—contact us to discuss which option is best suited for your hotel.
Do you offer a free hotel marketing audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
