
Stop Guessing—Find Out What’s
Every day, potential guests are choosing your competitors. If your marketing isn’t converting, it’s time to uncover what’s holding you back. Discover how to refine your marketing to attract ideal guests and maximise revenue. Not knowing what works leads to frustration, wasted budgets, and lost revenue. Generic marketing advice won’t solve the unique challenges your hotel faces daily.
With a comprehensive audit designed exclusively for your hotel, you’ll uncover what’s working what’s not, and exactly how to bridge the gaps to boost your ROI. With memberships in the Institute of Hospitality and the Chartered Institute of Marketing, I bring a deep understanding of industry standards and proven marketing strategies tailored to your needs.
What’s Included in the Hotel Marketing Audit
Who I’ve Worked With












What People Say



Data-Driven Insights for Smarter Marketing
Why Choose DG Consulting?
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Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who Does the Hotel Marketing Audit Help?
This audit is specifically designed for established hotels and hospitality businesses looking to optimise their marketing strategies and boost performance. It’s ideal for:
- Hotel Owners and General Managers: Seeking clarity on why their marketing isn’t delivering desired results and identifying areas for improvement.
- Marketing Directors and Teams: Looking for an expert, unbiased review of their campaigns to uncover gaps and opportunities.
- Hospitality Chains and Groups: Needing insights into portfolio-wide marketing performance to ensure consistency and drive sustainable growth.
- Revenue and Operations Teams: Wanting actionable insights to improve customer acquisition and retention while optimising resources.
Whether you’re struggling with direct bookings, guest loyalty, or brand visibility, this audit provides tailored recommendations to help you succeed.
Who Is the Hotel Marketing Audit Not Suitable For?
This audit is not suitable for:
- Start-ups or New Hotels: Without an established marketing strategy, this service is unlikely to provide the value you need.
- Businesses Not Generating Consistent Revenue: Our audit is tailored to businesses ready to scale, not those still finding their footing.
- One-Time Event Organisers: While we focus on long-term growth, this service may not suit one-off marketing needs.
Our audit is designed for those who have invested in their marketing but are ready to refine and scale for greater success.
How Long Will the Hotel Marketing Audit Take?
The time required to deliver your audit depends on the level of detail and analysis you choose:
- Focused Audit: Delivered within 3–4 weeks
- Comprehensive Audit: Delivered within 4–6 weeks
- Premium Audit: Delivered within 6–8 weeks
These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.
How Quickly Can You Start My Hotel Marketing Audit?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Do You Offer a Free Hotel Marketing Audit?
No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.
Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.
I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.
Do You Offer Implementation Services?
No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.
Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.
If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them.
Can I Get Support If I Have Questions About My Audit?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day.
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
What Will the Hotel Marketing Audit Cost?
Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.


Low direct bookings mean lost revenue – Strengthen your hotel’s marketing today
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.