Stop Guessing—Find Out What’s
Holding Your Hotel’s Marketing Back

Every day, potential guests are choosing your competitors. If your marketing isn’t converting, it’s time to uncover what’s holding you back. Discover how to refine your marketing to attract ideal guests and maximise revenue. Not knowing what works leads to frustration, wasted budgets, and lost revenue. Generic marketing advice won’t solve the unique challenges your hotel faces daily.

With a comprehensive audit designed exclusively for your hotel, you’ll uncover what’s working what’s not, and exactly how to bridge the gaps to boost your ROI. With memberships in the Institute of Hospitality and the Chartered Institute of Marketing, I bring a deep understanding of industry standards and proven marketing strategies tailored to your needs.

Book Your Hotel Marketing Audit – Limited Availability

What’s Included in the Hotel Marketing Audit

Hotel Marketing Audit - Strategy and Objectives
Strategy and Objectives
Achieve a clear, actionable roadmap that aligns your marketing strategy with your business goals, driving measurable growth and success.
Hotel Marketing Audit - Branding and Positioning
Branding and Positioning
Stand out in a competitive market with a well-defined brand identity that resonates with your target audience and builds loyalty.
Hotel Marketing Audit - Website Performance and SEO
Website and Digital Performance
Optimise your website to attract, engage, and convert visitors while improving search rankings and boosting online visibility.
Hotel Marketing Audit - Social Media
Content and Social Media Effectiveness
Maximise your reach and engagement on social media by identifying the platforms and content that truly connect with your audience.
B2B Marketing Audit: Lead Generation and Nurturing
Guest Acquisition
Streamline your guest acquisition efforts by focusing on the most effective channels, reducing costs, and increasing bookings.
Hotel Marketing Audit - PPC & Digital Advertising
PPC & Digital Advertising
Boost your return on ad spend with highly targeted campaigns that convert clicks into bookings without wasting budget.
Hotel Marketing Audit - Email Marketing
Email Marketing
Increase your email open rates and conversions with tailored campaigns that keep your audience informed, engaged, and ready to book.
Hotel Marketing Audit - Customer Experience
Customer Experience
Deliver a seamless guest journey from initial contact to check-out, improving satisfaction and encouraging repeat bookings.
Hotel Marketing Audit - Competitive Analysis
Competitive Analysis
Stay ahead of the competition with insights that reveal what they’re doing right—and how you can do it better.
Hotel Marketing Audit - Guest Retention Strategies
Guest Retention Strategies
Develop guest loyalty with strategies designed to turn one-time visitors into lifelong customers who advocate for your brand.
Hotel Marketing Audit - Reputation Management
Reputation Management
Protect and enhance your reputation by addressing reviews effectively and showcasing your hotel’s strengths to build trust.
Hotel Marketing Audit - Actionable Recommendations
Actionable Recommendations
You'll receive clear, prioritised steps to optimise your marketing strategy and see real, measurable improvements in your results.
Not sure where to start? Get in touch

Who I’ve Worked With

banyan-hotels-microsuites-dg-consulting
Jannah Hotels & Resorts
The Emirates Academy of Hospitality Management
Ramada
Time Hotels and Resorts
Healing Hotels of The World
The Carlton Hotel
Kariwak Village
Thailand Holiday Homes
Thai Polo Club
London Serviced Apartments
clermont-group

What People Say

Extremely thorough and personal, really understood the industry. Thanks Dawn
Testimonial by Toma Olechna
Toma Olechna
Clermont Group
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Testimonial by Ossama Charrouf
Ossama Charrouf
Jannah Hotels & Resorts
I personally wanted to thank you for everything you have done! It was an absolute pleasure to work with you! Thank you for your great support, your kind messages, and every little step you helped us to grow our business.
Testimonial by Rebecca Fischer
Rebecca Fischer
Healing Hotels of the World

Data-Driven Insights for Smarter Marketing

0
% of travellers read reviews before booking a hotel.
Source: Aggregate Intelligence
0
83% of travellers feel that sustainable travel is vital.
Source: Booking.com
0
% is the projected compound annual growth rate for wellness tourism between 2022 and 2027.
Source: RLA Global
0
% of hotel guests are likely to write a guest review after a positive experience, while 48% are likely after a negative experience.
Source: Hotel Tech Report
0
% of travellers seek unique cultural experiences during their trip.
Source: Statista

Why Choose DG Consulting?

Tap to Learn More

Expertise

  • Over 20 years of experience in digital marketing strategy.
  • Member of the Chartered Institute of Marketing.
  • First-Class Bachelor’s Degree in Business Management.
  • Member of the Institute of Hospitality.
  • Deep understanding of business challenges and delivering strategies that work.

Experience

  • Over 100 five-star reviews from satisfied clients worldwide.
  • Expertise in strategic thinking and customer experience
  • Most Innovative Digital Marketing Strategist 2023.
  • Best Digital Marketing Specialist 2020.
  • Excellence in Digital Marketing & CX 2020.

Insights

  • TV Expert Contributor and Industry Judge.
  • Keynote Speaker, Panelist, Host, and Guest Lecturer.
  • Writer and popular author on Substack & LinkedIn.
  • Neurodivergent-led business
  • #AskDawnGribble – Your go-to for practical marketing insights.

Frequently Asked Questions

Who Does the Hotel Marketing Audit Help?

This audit is specifically designed for established hotels and hospitality businesses looking to optimise their marketing strategies and boost performance. It’s ideal for:

  • Hotel Owners and General Managers: Seeking clarity on why their marketing isn’t delivering desired results and identifying areas for improvement.
  • Marketing Directors and Teams: Looking for an expert, unbiased review of their campaigns to uncover gaps and opportunities.
  • Hospitality Chains and Groups: Needing insights into portfolio-wide marketing performance to ensure consistency and drive sustainable growth.
  • Revenue and Operations Teams: Wanting actionable insights to improve customer acquisition and retention while optimising resources.

Whether you’re struggling with direct bookings, guest loyalty, or brand visibility, this audit provides tailored recommendations to help you succeed.

Who Is the Hotel Marketing Audit Not Suitable For?

This audit is not suitable for:

  • Start-ups or New Hotels: Without an established marketing strategy, this service is unlikely to provide the value you need.
  • Businesses Not Generating Consistent Revenue: Our audit is tailored to businesses ready to scale, not those still finding their footing.
  • One-Time Event Organisers: While we focus on long-term growth, this service may not suit one-off marketing needs.

Our audit is designed for those who have invested in their marketing but are ready to refine and scale for greater success.

How Long Will the Hotel Marketing Audit Take?

The time required to deliver your audit depends on the level of detail and analysis you choose:

  • Focused Audit: Delivered within 3–4 weeks
  • Comprehensive Audit: Delivered within 4–6 weeks
  • Premium Audit: Delivered within 6–8 weeks

These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.

How Quickly Can You Start My Hotel Marketing Audit?

I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.

My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.

If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.

If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.

Do You Offer a Free Hotel Marketing Audit?

No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.

Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.

I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.

Do You Offer Implementation Services?

No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.

Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.

If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them. 

Can I Get Support If I Have Questions About My Audit?

Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:

This ensures you’re fully supported as you implement the recommendations from the audit.

Secure Your Spot – Limited Monthly Availability

What Will the Hotel Marketing Audit Cost?

Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.

Focused
from
£2495
  • Covers your top 4 marketing areas—ideal for quick wins and immediate improvements.
  • Areas Included: Website Performance, Social Media Effectiveness, Guest Acquisition Channels, and Reputation Management.
  • Bespoke audit report with actionable insights tailored to your hotel.
  • Competitor benchmarking against 2 key rivals.
  • Clear, prioritised action plan to drive results.
Popular
Comprehensive
from
£4495
  • Everything in the Focused Audit, plus additional areas like Brand Positioning, PPC and Digital Advertising, and Guest Retention Strategies.
  • In-depth audit report covering seven critical marketing areas.
  • Competitor benchmarking across multiple focus areas to uncover opportunities.
  • Strategic recommendations to improve revenue and guest satisfaction.
  • Compliance check to ensure industry best practices are met.
Premium
from
£7995
  • A complete, end-to-end review of all marketing areas.
  • Comprehensive, step-by-step marketing roadmap tailored to your hotel’s unique goals.
  • Detailed competitor benchmarking for deeper market insights.
  • Bespoke budget and resource allocation strategies for optimal ROI.
  • Two foloow-up Q&A sessions for additional support during implementation.

Next Steps

  • 1
    Discovery
    Define Your Goals & Challenges
    Complete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
  • 2
    Proposal
    Clear Next Steps
    Receive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
  • 3
    Confirmation
    Secure Your Audit & Share Documents
    Payment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
  • 4
    Report & Support
    Comprehensive Actionable Insight
    Receive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.

Low direct bookings mean lost revenue – Strengthen your hotel’s marketing today

With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.

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