
Operating a successful foodservice business in today’s ever-evolving market can feel like a never-ending juggling act. From social media ads to loyalty programmes, it’s tough to know which strategies actually boost bookings—and which are quietly burning your budget. Struggling to measure ROI on marketing spend leaves you guessing which channels deserve your resources—and which should be cut. Time after time, businesses only discover misaligned marketing after they’ve already sunk budget into campaigns that don’t pay off.
That’s where my customised Foodservice Marketing Audit can make all the difference. Rather than offering generic advice, I take a forensic look at your corporate goals, audience, and performance metrics so you know exactly where to focus for real, measurable returns. As a Member of the Chartered Institute of Marketing, the Institute of Hospitality and backed by 20+ years in F&B marketing, I’ve guided everything from boutique eateries to large-scale franchises toward sustainable, measurable growth.
What’s Included in the Foodservice Marketing Audit
Who I’ve Worked With






What People Say



Data-Driven Insights for Smarter Marketing
Why Choose DG Consulting?
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Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who does the Foodservice Marketing Audit help?
This audit is specifically tailored for businesses in the foodservice sector seeking to optimise their marketing strategies and drive measurable growth. It’s ideal for:
- Foodservice Providers: Looking to understand which marketing efforts yield the best results and uncover areas for improvement.
- Marketing Directors & Managers: Seeking an external, objective review to identify gaps and refine their current strategies for better ROI.
- Operations & Sales Teams: Needing actionable recommendations to streamline marketing processes and improve customer engagement.
- Distributors & Manufacturers: Hoping to enhance brand visibility and connect more effectively with their target audience.
Whether you’re struggling to attract new customers, retain existing ones, or boost brand recognition, this audit provides clarity and actionable solutions to help you achieve your goals.
Who Is the Foodservice Marketing Audit Not Suitable For?
While this audit delivers deep insights and customised strategies, it may not be the best fit for:
- Startups Without Baseline Data: If you’re a new business with no marketing data or established campaigns, the findings may lack actionable depth.
- Businesses Unwilling to Adapt: This audit identifies areas for improvement, but implementing the changes is critical to seeing results.
- Quick Fix Seekers: The audit is focused on long-term strategy, not one-off tactics or temporary solutions.
If you’re still in the early stages of planning or aren’t ready to commit to refining your processes, waiting until you have more data may be a better option.
How Long Will the Foodservice Marketing Audit Take?
The time required to deliver your audit depends on the level of detail and analysis you choose:
- Focused Audit: Delivered within 3–4 weeks
- Comprehensive Audit: Delivered within 4–6 weeks
- Premium Audit: Delivered within 6–8 weeks
These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.
How Quickly Can You Start My Foodservice Marketing Audit?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Do You Offer a Free Foodservice Marketing Audit?
No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.
Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.
I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.
Do You Offer Implementation Services?
No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.
Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.
If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them.
Can I Get Support If I Have Questions About My Foodservice Marketing Audit?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day.
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
What Will the Foodservice Marketing Audit Cost?
Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.


Inconsistent orders and low demand? Optimise your marketing strategy today
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.