Is Your Foodservice Marketing Strategy Serving the Results You Need?

Operating a successful foodservice business in today’s ever-evolving market can feel like a never-ending juggling act. From social media ads to loyalty programmes, it’s tough to know which strategies actually boost bookings—and which are quietly burning your budget. Struggling to measure ROI on marketing spend leaves you guessing which channels deserve your resources—and which should be cut. Time after time, businesses only discover misaligned marketing after they’ve already sunk budget into campaigns that don’t pay off.

That’s where my customised Foodservice Marketing Audit can make all the difference. Rather than offering generic advice, I take a forensic look at your corporate goals, audience, and performance metrics so you know exactly where to focus for real, measurable returns. As a Member of the Chartered Institute of Marketing, the Institute of Hospitality and backed by 20+ years in F&B marketing, I’ve guided everything from boutique eateries to large-scale franchises toward sustainable, measurable growth.

Book Your Foodservice Marketing Audit – Limited Availability

What’s Included in the Foodservice Marketing Audit

Foodservice Marketing Audit - Strategy and Objectives
Strategy and Objectives
Align your marketing initiatives with your business goals, ensuring every campaign drives tangible growth and success.
Foodservice Marketing Audit - Branding and Positioning
Branding and Positioning
Align your marketing initiatives with your business goals, ensuring every campaign drives tangible growth and success.
Foodservice Marketing Audit - Website and Digital Presence
Website and Digital Presence
Optimise your online presence to provide a seamless customer experience, increasing engagement and driving more reservations or orders.
Foodservice Marketing Audit - Social Media Marketing
Social Media Marketing
Build a vibrant and interactive social media community that amplifies your brand message and attracts a loyal following of customers.
Foodservice Marketing Audit - Paid Advertising and Remarketing
Paid Advertising and Remarketing
Maximise your advertising budget by targeting high-intent audiences, increasing your visibility and converting more prospects into customers.
Foodservice Marketing Audit - Email Marketing and Automation
Email Marketing and Automation
Strengthen customer relationships through personalised, timely email campaigns that keep your service top-of-mind and encourage repeat custom.
Foodservice Marketing Audit - Customer Loyalty Programs
Customer Loyalty Programs
Implement effective loyalty programs that reward repeat customers, boosting retention and developing long-term patronage.
Foodservice Marketing Audit - Online Review and Feedback
Online Review and Feedback
Enhance your online reputation by actively managing reviews, building trust with potential customers, and attracting more orders.
Foodservice Marketing Audit - Content Marketing and Storytelling
Content Marketing and Storytelling
Engage your audience with compelling content that tells your brand’s story, highlights your unique offerings, and drives customer interest
Foodservice Marketing Audit - Customer Experience and Service
Customer Experience and Service
Upgrade your digital experience, ensuring every interaction leaves a positive impression and encourages customers to return and recommend you.
Foodservice Marketing Audit - Competitive Analysis and Benchmarking
Competitive Analysis and Benchmarking
Gain a strategic edge by understanding your competitors’ strengths and weaknesses, allowing you to position your business for maximum success.
Foodservice Marketing Audit - Actionable Recommendations
Actionable Recommendations
Get a clear, prioritised plan with actionable steps that guide your marketing efforts towards sustainable growth and ongoing success.
Not sure where to start? Get in touch

Who I’ve Worked With

Badia Farms
krogab-dg-consulting
Chunk of Devon
Pea Pops
Change Please Coffee
TTT

What People Say

Extremely thorough and personal, really understood the industry. Thanks Dawn and I am sure we will return in 6 months time.
Testimonial by Toma O
Toma O
Confidential
Thanks Dawn, fast and efficient service giving us a good strategy to build upon. Regards Ian
Testimonial by Ian S
Ian S
Confidential
Dawn did an amazing job! Very responsive and supportive! 5-Star experience! thank you so much!
Testimonial by Frank B
Frank B
Confidential

Data-Driven Insights for Smarter Marketing

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% of B2B decision-makers discover new brands through social media.
Source: Influencer Marketing Hub
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% of UK diners prioritise eco-friendly options when choosing where to eat or order from.
Source: Mintel
0
% click-through rate is achieved by emails announcing new products or features, making them the highest-performing email type.
Source: HubSpot
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% of UK marketing decision-makers say personal, human-first messaging is essential for effective storytelling.
Source: Statista
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4.4$ trillion is the predicted value of the global food service market in 2028 with a 9.9% CAGR.
Source: Statista

Why Choose DG Consulting?

Tap to Learn More

Expertise

  • Over 20 years of experience in digital marketing strategy.
  • Member of the Chartered Institute of Marketing.
  • First-Class Bachelor’s Degree in Business Management.
  • Member of the Institute of Hospitality.
  • Deep understanding of business challenges and delivering strategies that work.

Experience

  • Over 100 five-star reviews from satisfied clients worldwide.
  • Expertise in strategic thinking and customer experience
  • Most Innovative Digital Marketing Strategist 2023.
  • Best Digital Marketing Specialist 2020.
  • Excellence in Digital Marketing & CX 2020.

Insights

  • TV Expert Contributor and Industry Judge.
  • Keynote Speaker, Panelist, Host, and Guest Lecturer.
  • Writer and popular author on Substack & LinkedIn.
  • Neurodivergent-led business
  • #AskDawnGribble – Your go-to for practical marketing insights.

Frequently Asked Questions

Who does the Foodservice Marketing Audit help?

This audit is specifically tailored for businesses in the foodservice sector seeking to optimise their marketing strategies and drive measurable growth. It’s ideal for:

  • Foodservice Providers: Looking to understand which marketing efforts yield the best results and uncover areas for improvement.
  • Marketing Directors & Managers: Seeking an external, objective review to identify gaps and refine their current strategies for better ROI.
  • Operations & Sales Teams: Needing actionable recommendations to streamline marketing processes and improve customer engagement.
  • Distributors & Manufacturers: Hoping to enhance brand visibility and connect more effectively with their target audience.

Whether you’re struggling to attract new customers, retain existing ones, or boost brand recognition, this audit provides clarity and actionable solutions to help you achieve your goals.

Who Is the Foodservice Marketing Audit Not Suitable For?

While this audit delivers deep insights and customised strategies, it may not be the best fit for:

  • Startups Without Baseline Data: If you’re a new business with no marketing data or established campaigns, the findings may lack actionable depth.
  • Businesses Unwilling to Adapt: This audit identifies areas for improvement, but implementing the changes is critical to seeing results.
  • Quick Fix Seekers: The audit is focused on long-term strategy, not one-off tactics or temporary solutions.

If you’re still in the early stages of planning or aren’t ready to commit to refining your processes, waiting until you have more data may be a better option.

How Long Will the Foodservice Marketing Audit Take?

The time required to deliver your audit depends on the level of detail and analysis you choose:

  • Focused Audit: Delivered within 3–4 weeks
  • Comprehensive Audit: Delivered within 4–6 weeks
  • Premium Audit: Delivered within 6–8 weeks

These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.

How Quickly Can You Start My Foodservice Marketing Audit?

I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.

My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.

If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.

If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.

Do You Offer a Free Foodservice Marketing Audit?

No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.

Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.

I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.

Do You Offer Implementation Services?

No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.

Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.

If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them. 

Can I Get Support If I Have Questions About My Foodservice Marketing Audit?

Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:

This ensures you’re fully supported as you implement the recommendations from the audit.

Secure Your Spot – Limited Monthly Availability

What Will the Foodservice Marketing Audit Cost?

Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.

Focused
from
£2495
  • Covers four key marketing areas for quick, actionable improvements.
  • Website and digital presence assessment.
  • Social media strategy and engagement review.
  • Online reviews and reputation management insights.
  • Marketing strategy evaluation with clear objectives.
Popular
Comprehensive
from
£4495
  • Expands on the Focused Audit with deeper analysis
  • Includes branding and positioning review.
  • Paid advertising and retargeting strategy evaluation.
  • Email marketing and automation insights.
  • Competitor benchmarking across multiple focus areas.
Premium
from
£8995
  • A full-scale marketing audit for businesses ready to scale.
  • Customer loyalty programme analysis.
  • Content marketing and storytelling strategy review.
  • Comprehensive competitor analysis and benchmarking.
  • Strategic roadmap with actionable recommendations.

Next Steps

  • 1
    Discovery
    Define Your Goals & Challenges
    Complete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
  • 2
    Proposal
    Clear Next Steps
    Receive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
  • 3
    Confirmation
    Secure Your Audit & Share Documents
    Payment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
  • 4
    Report & Support
    Comprehensive Actionable Insight
    Receive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.

Inconsistent orders and low demand? Optimise your marketing strategy today

With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.

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