Social Media Marketing Strategy

Our Social Media Marketing Strategy is a comprehensive package to help hotels, restaurants and F&B brands achieve their marketing goals.

Our strategy includes customer research to understand your target audience better, competitor analysis to gain insights into the market, and content recommendations to create engaging and informative posts.

We also provide channel tactics and a posting schedule to maximise your reach and engagement. In addition, our paid amplification strategy ensures that your content reaches the right audience at the right time.

Plus, with our 12-month content calendar, you can plan and schedule your content in advance, ensuring your social media presence is consistent and effective.

What's Included?

Social Media Marketing Strategy

  • Customer Research
  • Competitor Analysis
  • Content Recommendations
  • Channel Tactics & Posting Schedule
  • Paid Amplification Strategy
  • 12-Month Content Calendar

Our Social Media Marketing Strategy is designed to help businesses in the hospitality and F&B industry maximise their online presence and achieve their marketing goals. Our comprehensive package offers customer research to help you better understand your target audience, competitor analysis to gain insights into the market, and content recommendations to create engaging and informative posts.

Our channel tactics and posting schedule will maximise your reach and engagement, while our paid amplification strategy ensures that your content reaches the right audience at the right time.

With our 12-month content calendar, you can plan and schedule your content in advance, ensuring your social media presence is consistent and effective.

Our team of experts will work with you to customise the strategy to your business needs and ensure that your social media marketing efforts align with your overall business goals.

Boost your social impact – take advantage of our comprehensive Social Media Marketing Strategy Today.

Request Proposal - Social Media Marketing Strategy

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How Can We Help You?

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Social Media Marketing Strategy FAQs

What are the benefits of buying a social media marketing strategy?

Buying a social media marketing strategy can benefit your hospitality business in many ways.

Our award-winning hospitality professionals have over 20 years of experience in the industry. Our 100% positive feedback rating shows our commitment to delivering quality results.

With a well-crafted strategy, you can conduct customer research, analyse competitors, receive content recommendations, and develop a posting schedule. Furthermore, a paid amplification strategy can help you reach more people and increase ROI.

A 12-month content calendar ensures a consistent and effective social media presence, leading to increased brand awareness, engagement, and conversions.

Take advantage of the benefits of a well-implemented social media marketing strategy. Contact us today and see the results for yourself.

What is included in the social media strategy package?

Your Social Media Strategy will contain the following:

Customer Research – Character/Persona, Personality Traits, Tone, Language, and Brand affinity for each demographic (maximum of 3 personas)

Competitor profiles – we will analyse 3 of your competitor’s social media accounts and online presence to help you understand their strengths, weaknesses and how you can position yourself differently.

Hashtags List, a minimum of 30 researched hashtags relevant to your business to help social media users find your content. This mix of high and niche hashtags will maximise your reach with your target audiences.

Content Brainstorm, I will create suggestions for content based on your company goals, positioning within your industry, and customer profiles for each channel.

Posting Schedule. A custom posting schedule for each social channel based on your customer profile to help you reach the right audience on the proper media at the right time.

We’ll include tactics on each social media channel, including recommended posting times and best practices to drive engagement.

Content Plan – we will create a posting calendar identifying key focus points, awareness days, events and post prompts for each channel.

Don’t hesitate to contact us for a bespoke strategy quotation.

How will the social media strategy help my business achieve its goals?

A well-executed social media marketing strategy can help your business achieve its goals in several ways.

Firstly, customer research and competitor analysis will ensure your content is tailored to your target audience and stands out.

The content recommendations and channel tactics will help you create engaging and shareable content that will reach your audience on their preferred platforms. In addition, the posting schedule will ensure consistent and timely content, which can increase brand awareness, customer engagement, and loyalty.

Paid amplification can further increase the reach and engagement of your content. Finally, the 12-month content calendar will ensure that your social media efforts align with your overall marketing goals and provide a roadmap for sustained success.

Our 20+ years of experience, 100% positive feedback rating, and award-winning hospitality professionals can help your business achieve its goals and stand out in the competitive hospitality and F&B industry.

What is the cost of the social media strategy package?

We offer customised social media strategy packages tailored to your business needs. 

Our standard social media strategy package costs £799 and includes customer research, competitor analysis, content recommendations, and a 12-month posting schedule. For bespoke strategies, the project’s cost will vary based on its scope and complexity.

Our experienced social media marketers will work with you to understand your business goals and create a bespoke social media strategy that meets your needs and budget. 

Please get in touch with us to request a quote and learn more about how our social media marketing services can help your business grow.

What social media platforms will be included in the strategy?

We recognise that each business has unique requirements when it comes to social media.

Our standard package includes assessing three social media channels of your choice. We also offer bespoke strategies where you can select as many or as few social media channels as required.

Choose from Facebook, Instagram, Twitter, TikTok, Reddit, Pinterest, Snapchat, YouTube, and WhatsApp.

We’ll work with you to determine which platforms are best for your business.

How long does it take to create an effective social media strategy?

When you purchase a social media strategy from us, we’ll send you a questionnaire to fill out. Once we’ve received the questionnaire, we’ll let you know if there are further questions. Once we have all the info, we’ll need ten working days to complete the strategy. 

The strategy will be delivered to you by WeTransfer. We then offer seven days of email support to answer any questions.

Our standard reports provide the strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals.

Depending on your preference, we also offer a presentation for bespoke strategies through Zoom or onsite. 

Contact us to learn more about our social media strategy services and how we can help you achieve your goals.

Will the strategy be customised to my business and target audience?

Our team will work closely with you to identify your target audience, understand your brand values, and determine the social media platforms that will be the most effective for your business.

We’ll also provide tips for conducting regular performance reports and advice on making adjustments to the strategy as necessary to ensure that you’re getting the best possible results.

Our customised and expert approach ensures that your social media strategy meets your business objectives, giving you the confidence to succeed.

Can you provide examples of businesses that have successfully used your social media strategy?

Absolutely! Our social media strategy has helped businesses of different sizes and industries achieve their objectives.

For instance, we worked with Social Media Week Dubai to increase their social media presence and engagement. We also helped wagamama, a popular restaurant chain, create a solid social media presence and keep their international teams up-to-date. The UN:PRI, SIAL Middle East, AMT Coffee, Boo, Jannah Hotels & Resorts, Healing Hotels of the World, Thai Polo Club, Afrikana, Oleevo Pizza, Good Stuff Drinks, and Badia Farms are some of the other businesses that have benefited from our customised social media strategy.

We work closely with each client to understand their needs and tailor our approach accordingly.

How can we help you?

Will you provide training or support to help me implement the strategy?

Absolutely! Implementing a new social media strategy can be daunting, so we offer seven business days of email support for the standard social media strategy.

If you require more training or ongoing support, we can discuss a bespoke strategy to meet your unique needs.

In addition to personalised help, we have a popular Substack with over 2k subscribers. We share the latest hospitality trends, marketing insights, channel updates, hashtag research, campaign plans, and more.

This subscription-based service comes with a 7-day complimentary trial and can be an invaluable resource for staying up-to-date on social media best practices.

How often should the social media strategy be updated or revised?

There is no one-size-fits-all answer to this question, as the frequency of updating or revising your social media strategy depends on various factors, such as changes in your business goals, target audience, and social media algorithms.

However, reviewing and updating your social media strategy at least once a year is recommended to ensure it aligns with your business objectives and keeps up with the latest social media trends. It’s also essential to regularly track your social media metrics and adjust your strategy accordingly.

If you notice a significant change in your business or industry, it’s a good idea to revise your strategy sooner rather than later.


What Our Clients Say

Sharon VickersShari Mubarak Alex MitchellAddea AFunmi Alexander
Dawn has been excellent so far. She's come up with lots of ideas and has put a enormous amount of effort in to help me. Very patient and clear and I would thoroughly recommend her to anyone needing help with social media.
Sharon Vickers
Simply wow - Dawn delivered a social media strategy and notes that was so comprehensive and laid out in a systematic manner that was easy to follow. She is also very engaging and personable. This was money well invested for me!
Shari Mubarak
Even after just a month working with Dawn we feel very lucky to have found her. She is a consumet professional, vast experience and absolutely knows her stuff inside out. She’s a brilliant communicator for us and within our little company and feels like we’ve been working together forever. She is absolutely brilliant and we look forward to working together for a long time to come. Sometimes we just get real lucky in life and that’s how we feel about finding Dawn. Fabulous!
Alex Mitchell
A very comprehensive package with loads of great information and ideas to get you started on your social media journey.
Addea A
It was a pleasure working with Dawn on our social media strategy. she delivered above and beyond what we expected and works in a strategic and concise manner. Looking forward to working with Dawn again on future projects.
Funmi Alexander