Gain data-driven insights, optimise your digital presence, and drive growth.
Our Foodservice Marketing Audits are known for thoroughly evaluating your digital marketing efforts. We assess website performance, SEO, PPC, CRM, and social media engagement to help foodservice brands identify areas for improvement. We provide insights to optimise your foodservice marketing strategies and enhance your digital presence to attract customers and increase profitability.
Whether you need a comprehensive foodservice marketing audit or a specific campaign evaluation for your ambient, chilled, frozen, beverage, or catering business, our audits provide actionable insights aligned with your brand, business, and corporate goals.
Our Proven Approach to Foodservice Marketing Audits
Comprehensive Foodservice Marketing Audit
Foodservice Marketing Campaign Analysis
Foodservice Website Performance Audit
Foodservice Buyer Behaviour Analysis
Action Plan and Recommendations
We assess all aspects of your digital presence, including SEO, PPC, and social media performance, to create a roadmap for improvement.
Review the effectiveness of your marketing campaigns to ensure alignment with your business goals.
Evaluate the performance of your website, ensuring it’s optimised for user experience and conversion.
Understand your customers’ preferences, buying behaviours, and trends to tailor your marketing efforts more effectively.
We provide data-driven insights to help you make informed marketing decisions and improve performance.
What You Get From Our Foodservice Marketing Audit
Our Foodservice Marketing Audit is a comprehensive evaluation of objectives, strategies, and performance across your digital channels, providing clear insights to drive growth, stability, and profitability. Whether you’re looking to achieve incremental improvement or ensure long-range growth, our audit delivers data-driven recommendations prioritised by urgency, probable cost, and ease of implementation.
Service Tiers
- Check-In: A foundational analysis of your digital footprint, including website performance, SEO, and social media engagement, to identify key areas for improvement.
- Extended: An expanded review including competitor benchmarking, advanced market segmentation, and a dispassionate examination of your marketing efficiency to ensure effective business decisions.
- All-Inclusive: A full-scale assessment covering the entire marketing function, encompassing digital campaigns, buyer behaviour analysis, and in-depth recommendations to enhance market positioning under increasing complexity and intense competition.
Components of the Foodservice Marketing Audit
- Digital Marketing Footprint Review:
We assess your website, SEO, PPC, CRM, and social media performance, ensuring they align with best practices to provide a greater return on marketing investment. - Marketing Efficiency Analysis:
We’ll help you maximise ROI by recommending ways to reduce ineffective marketing activities and integrating your marketing campaigns. - Conversion Rate Optimisation:
We’ll help you identify opportunities across your website and digital channels to convert traffic into paying customers. - Competitor Benchmarking:
We conduct a thorough competitor marketing audit to assess how your competitors attract and engage customers, delivering insights to strategically outperform them. - Digital Marketing Gap Analysis:
We’ll identify gaps in your marketing information system and control systems, offering creative strategies to address discrepancies and align your initiatives with SMART objectives. - Actionable Insights & Growth Strategy:
Receive a detailed report, providing tailored recommendations for quick-wins, and long-term growth, aligned with your marketing function and evolving consumer trends to gain a competitive advantage. - Enhanced Digital Presence:
Improve your digital presence across multiple platforms, ensuring consistent messaging, advanced audience targeting, and broader perspectives that resonate across segments.
Frequently Asked Questions
Who does the foodservice marketing audit help?
Our Foodservice Marketing Audit is tailored to deliver valuable insights for key stakeholders across all levels of your business, ensuring everyone from decision-makers to front-line teams benefits from actionable recommendations.
MD Owner/Operator
The report provides you with a comprehensive overview of your marketing efforts, including performance metrics and opportunities for growth. It equips you to make strategic decisions that directly influence long-term profitability, market share, and operational stability.
Chief Marketing Officer (CMO)
Our report delivers advanced market segmentation, campaign analysis, and creative strategy recommendations to help you build more sophisticated, data-driven campaigns. This enables you to enhance brand visibility, improve marketing ROI, and drive both short-term campaigns and long-range growth.
Chief Financial Officer (CFO)
The audit provides a clear line to value by linking marketing initiatives with ROI and profitability metrics. It includes a detailed determination of marketing costs, efficiency improvements, and expected returns, enabling more effective budgeting and financial planning in alignment with overall business goals.
Operations
For the operations team, the report highlights actionable insights to optimise customer touchpoints, from digital engagements to in-person service. It helps bridge the gap between marketing initiatives and operational execution, ensuring a seamless experience that aligns with brand standards and improves customer satisfaction.
Front Line Teams
Our insights translate marketing strategy into actionable steps for your front-line teams. By understanding customer preferences and feedback, they can deliver a more engaging, personalised experience that reflects the brand promise and builds stronger customer loyalty.
In-house Marketing Teams and Contractors
The audit provides a roadmap for in-house marketing teams and contractors to refine campaign strategies, enhance content quality, and optimise digital performance. It equips your team with clear KPIs and targets, offering recommendations prioritised according to urgency, probable cost, and ease of implementation, ensuring your marketing efforts are efficient and effective.
How long does the foodservice marketing audit take?
The duration of the Foodservice Marketing Audit depends on the service tier selected:
- Check-In Foodservice Marketing Audit: Typically completed within 10-15 business days, offering a focused overview of your current digital marketing efforts.
- Extended Foodservice Marketing Audit: Generally requires 15-20 business days, including a more detailed analysis of website performance, SEO, PPC, and social media strategies.
- All-Inclusive Foodservice Marketing Audit: It takes approximately 20-25 business days to deliver a comprehensive review of all aspects of your marketing, including competitor benchmarking and strategic growth planning.
What will the foodservice marketing audit cost?
- Check-In Foodservice Marketing Audit: £4,995 – £6,500
A focused overview of your digital marketing efforts, highlighting key areas for immediate improvement. - Extended Foodservice Marketing Audit: £6,501 – £8,000
A more detailed analysis, covering website performance, SEO, PPC, and social media strategies to enhance marketing effectiveness. - All-Inclusive Foodservice Marketing Audit: £8,001 – £10,000
A comprehensive audit, including competitor benchmarking and a strategic growth plan for all facets of your marketing.
Please contact us for a bespoke quotation tailored to your business needs.
Do you offer a free foodservice marketing audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
