Your brand reputation is one of your most valuable assets. At DG Consulting, we offer comprehensive brand reputation audits to help you understand how your business is perceived across all channels.
Whether you’re a boutique hotel, a restaurant group, or a B2B food service supplier, we provide data-driven insights and strategic recommendations to help you build a strong, trusted brand that connects with your customers and strengthens stakeholder relationships.
Our bespoke reputation audits evaluate every aspect of your brand’s presence, from online reviews and social media interactions to guest feedback and corporate perception. Get advice and insights on protecting your brand with tailored tactics that enhance customer loyalty and drive growth.
Our Proven Approach to Brand Reputation Audits
Online Reputation Audit
Social Media Brand Sentiment Analysis
Guest Feedback & Customer Experience Review
Competitor Benchmarking
Corporate Reputation & Stakeholder Perception
Our online reputation audit reviews your presence across platforms like TripAdvisor, Google, social media, and review sites to identify areas where your brand may need improvement.
Social media is a key channel for brand perception in today’s marketplace. We analyse your social media presence to measure the tone, sentiment, and engagement levels of your audience, providing you with the insights you need to connect with your followers.
Guest feedback is invaluable for understanding how your business is perceived and where there are opportunities to improve. We gather data from surveys, reviews, and other feedback channels to deliver a comprehensive review of the customer experience.
Understand how your brand stacks up against the competition. We provide a thorough analysis of how your competitors are perceived in the market and identify areas where your business can stand out.
For larger hospitality chains and B2B businesses, it’s essential to understand how corporate stakeholders—such as investors, partners, and suppliers—perceive your brand. Our stakeholder perception analysis ensures that your corporate reputation is aligned with your business goals and values.
What You Get From Our Brand Reputation Audit
Our Brand Reputation Audit provides a considered assessment of your brand’s perception across multiple digital channels, taking into account both customer and stakeholder viewpoints. Each audit is crafted to suit the increasing complexity of reputation management in today’s intensely competitive environment.
Online Reputation Review
We conduct a dispassionate examination of online reviews across platforms like TripAdvisor, Google, and Facebook. Our approach identifies discrepancies and gaps, providing recommendations to gather more positive feedback and effectively manage negative reviews.
Social Media Sentiment Analysis
With high-specialised market research techniques, we analyse brand mentions and audience sentiment on social platforms. This provides insights into how well your brand connects with followers and identifies opportunities for broader engagement and aggressive strategy improvements.
Customer Feedback Analysis
Customer feedback is gathered from high-quality data sources, including surveys and direct responses. We analyse these to highlight key service strengths and pinpoint areas needing incremental improvement, ensuring long-range growth in customer satisfaction.
Competitor Benchmarking
We benchmark your brand’s reputation against competitors to understand how to outmatch them effectively. This comparative analysis provides a detailed determination of competitor strengths and weaknesses, and recommends areas for differentiation, giving you a greater return on marketing investment.
Stakeholder Perception Assessment
We assess how internal and external stakeholders—such as employees, partners, local community groups, and investors—perceive your brand. By identifying areas of misalignment, we provide strategies to align stakeholder perception with your corporate objectives, increasing brand stability and profitability.
Messaging Consistency
Ensuring messaging consistency across all communication channels is vital for effective business decisions. Our audit evaluates your brand messaging alignment to maintain coherence, resulting in a unified brand presence across digital platforms.
Reputation Risk Mitigation and Long-Term Strategy
We proactively identify potential risks to your brand reputation and outline preventive measures. You will receive a tailored audit that provides insight into securing and actively enhancing your brand reputation, focusing on stability and sustained growth.
Actionable Insights and Recommendations
For each element analysed, we offer clear, data-driven recommendations prioritised by urgency, probable cost, and ease of implementation. From creating best practices to strategic adjustments, our guidance aims at achieving KPIs and targets while demonstrating a clear line to value.
Frequently Asked Questions
Who does the brand reputation audit help?
Our Brand Reputation Audit report is tailored to provide actionable insights to key stakeholders across your organisation. Here’s how it benefits each role:
MD Owner/Operator
For the MD or Owner/Operator, the report offers a comprehensive overview of your brand’s public perception, providing clarity on current challenges and identifying key growth opportunities. It equips you with strategic recommendations to safeguard and enhance brand value, ensuring long-term stability and profitability.
Holding Company
Holding companies benefit from a broader perspective on brand consistency across different units. The report evaluates how well each entity aligns with overall corporate objectives and identifies reputational risks, enabling you to make effective decisions that align with your investment goals and ensure a greater return on your portfolio.
Franchisee
Franchisees gain insights into their specific unit’s online reputation, allowing for improved local engagement strategies. The report includes comparisons to other franchise units, helping identify discrepancies and highlight best practices for reputation management, thus ensuring brand integrity across all locations.
CMO
For the Chief Marketing Officer, our audit provides a detailed evaluation of marketing effectiveness and brand messaging consistency. It highlights areas needing improvement, suggests advanced strategies for enhancing audience engagement, and ensures all marketing activities are aligned with corporate goals, enabling more proficient decision-making.
CFO
The report provides the CFO with insights into the financial implications of brand perception. By linking brand reputation to customer loyalty, bookings, and revenue impact, it helps justify marketing expenditure and highlights areas for maximising return on investment.
Operations
Operations teams benefit from actionable insights into how service delivery affects brand reputation. By understanding guest feedback and identifying operational inconsistencies, the report provides recommendations that can be directly implemented to improve the customer experience, ensuring alignment with brand standards.
Front Line Teams
For front line teams, the report delivers practical, real-time feedback on guest interactions and identifies specific areas where service can be enhanced. It helps staff understand the impact of their role on overall brand perception, empowering them to contribute to positive guest experiences.
In-House Marketing Teams and Contractors
In-house marketing teams and contractors receive data-driven guidance on how to better align their campaigns with brand values and market expectations. The report includes detailed recommendations on content, social media engagement, and messaging, ensuring their work effectively enhances the brand and meets strategic objectives.
What will the brand reputation audit cost?
We provide three service tiers for our Brand Reputation Audit, designed to accommodate businesses of all sizes and requirements:
Check-In Brand Reputation Audit: £1,495 – £2,500
This package includes a high-level review of your online reputation, guest feedback, and social media sentiment, offering essential insights into how your brand is currently perceived.
Extended Brand Reputation Audit: £2,501 – £4,999
This option provides a more in-depth analysis, including competitor benchmarking, customer engagement insights, and stakeholder perception reviews, allowing for a more comprehensive understanding of your brand’s market position.
All-Inclusive Brand Reputation Audit: £5,000+
Our most extensive audit covers all facets of your brand’s reputation, including detailed digital channel analysis, social media sentiment, competitor insights, and strategic recommendations for long-term growth.
Each package is customised to your brand’s unique needs. Contact us today to discuss which tier is the best fit for your business.
Do you offer a free brand reputation audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
