Digital Marketing Audit

Boost your brand impact and marketing efforts with a Digital Marketing Audit tailored to the hospitality industry.

Our Digital Marketing Audit can provide you with the comprehensive insights and analysis you need to improve your online presence and reach your performance goals. 

We’ll help you identify areas for improvement in customer experience, develop recommendations for an effective digital marketing plan, and show you how to boost brand impact with your target audiences. 

You will receive a clear action plan for improving your business, identifying immediate growth opportunities and strategies for long-term success.

With our 20 years of experience and a 5-star rating in Hospitality Digital Marketing, we guarantee the quality of our audits and are committed to helping you deliver exceptional customer experiences.

We offer small to medium businesses affordable off-the-shelf reports and bespoke audits for those who need a more detailed analysis. 

Bespoke Digital Marketing Audit - What's Included?

Audience Audit

Audience Analysis. We gather data about your audience demographics, interests, and online behaviour to effectively reach and engage your target audience.

Brand Culture and Brand Sentiment Audit

Brand Culture and Brand Sentiment analysis help in understanding how customers and stakeholders perceive your brand. We assess customer feedback, online reviews, and social media sentiment to gauge the overall perception of your brand.

Buyer Journey & Customer Experience Audit

Buyer Journey Management. We assess how well you manage the customer journey from awareness to conversion and brand advocacy, identifying gaps or areas for improvement.

Channel Performance Audit

Channel Performance. We analyse the performance of your marketing channels, such as social media, email marketing, and website traffic, to identify improvements and optimisations.

Competitor Audit

Competitor Intelligence. We analyse your competitors’ strategies, digital presence, and marketing tactics to identify opportunities and potential threats.

Content Audit

Content Audit evaluates the quality, relevance, and effectiveness of your website content, blog posts, social media content, and other marketing materials. We identify opportunities for improvement and optimisation to enhance your brand messaging and engage your target audiences.

Conversion Rate Optimisation

Conversion Rate Optimisation. We analyse your website’s conversion funnels, user experience, and call-to-action elements to identify areas for improvement and increase conversion rates.

Customer Service Audit

Customer Service Excellence. We assess your customer service processes and responsiveness to ensure that you deliver exceptional customer experiences that drive customer satisfaction and loyalty.

Digital to Physical Transition Audit

Digital to Physical Transition. We assess how well you leverage digital channels to drive foot traffic and increase offline conversions – and how to bridge the gap between digital and physical experiences.

Marketing Campaign Audit

Marketing Campaign Performance is assessed to determine the effectiveness of your marketing initiatives. We assess campaign performance, impact and key learnings.

OTA and Metasearch Audit

OTA and Metasearch Audit assesses your presence and performance on online travel agencies (OTAs), third-party ordering and metasearch platforms. We analyse your visibility, pricing strategies, and customer reviews to ensure that you are maximising your online bookings and revenue.

Pay-per-click Audit

Pay-per-click (PPC) advertising is assessed to determine the effectiveness of your paid advertising campaigns. We analyse your ad performance, targeting strategies, and ROI to optimise your PPC campaigns and maximise your advertising budget.

Products and Services Audit

Products and Services Assessment. We evaluate your offerings to ensure they meet market demands and align with your target audience’s needs. We analyse your menu design, rooms, pricing strategies, and product/service quality to identify opportunities for improvement and innovation.

Reputation Audit

Reputation. We evaluate your online reputation, monitor customer reviews, and assess your response to customer feedback.

Sales Alignment Audit

Sales Alignment. We assess the alignment between marketing and sales strategies, the effectiveness of lead generation tactics, opportunities for upselling and the overall sales process to identify areas for improvement.

Technical Audit

Technical Audits evaluate your digital marketing infrastructure, including website functionality, mobile responsiveness, and search engine optimisation (SEO).

Digital Marketing Audit - Request for Proposal

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How Can We Help You?

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Digital Marketing Audit FAQs

What are the benefits of buying a digital marketing audit report?

Our digital marketing audit reports have numerous benefits.

They help you diagnose potential issues with your digital marketing efforts and identify areas for improvement. This can help you optimise your marketing budget and develop a more effective digital marketing strategy.

Our audit can help you review your competitive positioning and identify opportunities to gain a competitive advantage in your industry. With the right information, you can position your venue apart from the competition and set yourself up for success.

We provide detailed data and insights that are specific to your business, so you can make informed decisions and get the most out of your digital marketing efforts.

By investing in a digital marketing audit report from our hospitality experts, you can gain valuable insights into your online performance and make the most of your digital marketing budget. If you have any questions please Get in Touch

What does a digital marketing audit report include?

Our audit report is tailored to meet the needs of Hotels, Restaurants and Food & Beverage brands and includes a Keyword Position Benchmark Audit, Google Analytics Audit, Competitor Analysis, Website Assessment, Social Media Assessment, Email & Newsletter Assessment, SEO, Target Audience Resonance, and Online Reputation.

With our high-level digital marketing audit, you can rest assured that you will be able to make the most out of your campaigns and maximise your return on investment.

Should you require a complex, or multi-location audit please Request a Quotation

How can a digital marketing audit report help me improve my online performance?

A digital marketing audit report can be an invaluable tool for any hospitality business. We take a thorough and structured approach to understanding your online performance, helping to identify your strengths, weaknesses and opportunities so that you can focus your strategy and set the foundations for continued success.

The audit considers all of your digital content, from your website to your social media channels, to help you evaluate how well your current digital marketing efforts are working. We also perform competitor analysis, to see how other businesses in your sector are doing.

The audit will help you identify the marketing channels and content types most likely to put more heads in beds and bums on seats.

How much does a digital marketing audit report cost?

At DG Consulting, we understand that all businesses, whether they are hotels, restaurants or food and beverage brands, have different needs regarding digital marketing. That’s why we offer customised digital marketing audit reports to suit each customer’s requirements.

Our standard audit is £499, suitable for most hotels and restaurants. For resorts, multi-location units or brands that want to take a seriously deep dive into their digital marketing performance, the cost will vary depending on the scope of the audit and the project’s complexity. In which case, please Request a Quotation.

We use the latest digital marketing tools and techniques to help you understand the strengths and weaknesses of your current digital marketing strategy, identify any missed opportunities and recommend the best way to move forward. We will take time to understand your business objectives and ensure the audit report is tailored to your needs.

If you’d like to learn more about our digital marketing audit reports and request a quotation, please don’t hesitate to contact us. We look forward to helping you get the most out of your digital marketing efforts.

How will the audit report be presented to me?

We understand that the audit presentation is as important as the report. Our standard reports provide you with the marketing strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals.

We also offer a presentation for bespoke audits, which can be conducted either through Zoom or onsite, depending on your preference. Our team will work with you to ensure that the presentation is tailored to your unique needs and goals and that all information is presented clearly and concisely.

Contact us to learn more about our digital marketing auditing services and how we can help you achieve your goals.

How long does it take to complete a digital marketing audit report?

Conducting a digital marketing audit is an important step in creating your strategy or campaign. Whether you’re a hotel, restaurant, or food and beverage brand, a detailed digital marketing audit can help you understand your online performance, identify areas of improvement, and develop a forward-thinking digital marketing strategy.

When you purchase a digital marketing audit from us, we’ll send you a questionnaire to fill out. Once we’ve received the questionnaire, we’ll let you know if there are further questions. Once we have all the info, we’ll need ten working days to complete the audit. This will be delivered to you by WeTransfer. We then offer seven days of email support to answer any questions.

We’re confident our audit will help you get the most out of your online presence and take your business to the next level!

Can I choose which areas of my digital marketing strategy to focus on in the audit report?

The short answer to the question, “Can I choose which areas of my digital marketing strategy to focus on in the audit report?” is yes, you can.

At DG Consulting, we offer standard and bespoke digital marketing audits for hotels, restaurants and food & beverage brands. Our standard audits provide an overview of all digital channels, allowing you to make informed decisions about the areas of your digital marketing strategy that need improvement.

For customers who need more tailored advice, we also offer bespoke digital marketing audit packages. These are designed to meet your specific needs, allowing you to focus on the areas you feel need the most improvement. We will work with you to identify what needs to be done and then create a report that focuses on those specific areas.

Our digital marketing audits are designed to help hospitality businesses improve their online presence, boost website traffic and increase their ROI. We understand that each hospitality business is different, so we take the time to understand your specific needs, objectives and goals. We understand the importance of staying ahead of the competition. So our audit reports will provide you with valuable insights that you can use to improve your digital marketing efforts.

If you want to learn more about our digital marketing audit services or request a bespoke quotation, don’t hesitate to contact us.

We look forward to helping you take your digital marketing strategy to the next level.

Will the audit report provide me with specific recommendations for improving my digital marketing efforts?

Yes, the digital marketing audit we provide will provide you with specific recommendations for improving your digital marketing efforts so that you can make the most of your hospitality business. Our audit will consider your goals, target audience and current digital marketing activity, giving you an action plan for each channel so that you can be sure you’re making the most of your digital marketing.

We understand that hospitality businesses have unique needs, so we provide tailored and specific recommendations based on our extensive experience. Our audit will provide you with a plan for quick wins, as well as high, medium and low-priority actions – so that you can ensure your digital marketing efforts are as targeted and effective as possible.

We’ll also guide how to measure the success of your digital marketing efforts and provide you with data-driven insights so that you can track the success of your campaigns. By taking a holistic approach to digital marketing and looking at the bigger picture, we can help you ensure your efforts are as effective and efficient as possible.

At the end of the audit, you’ll have an actionable plan that you can use to improve your digital marketing efforts and take your hospitality business to the next level. So if you’re looking for specific recommendations to help you make the most of your digital marketing, our digital marketing audit is the perfect solution.

Will I be able to ask questions or seek clarification about the audit report after receiving it?

We believe communication is vital to achieving success.

As such, we are pleased to offer the following for our standard audits: seven business days of Q&A support via email to ensure that you are fully equipped to implement the action plan confidently.

The number of revisions and feedback sessions for bespoke strategies will vary depending on your requirements. Your digital marketing audit will be tailored to your unique business goals and audience. We will work closely to develop a comprehensive plan that fits your budget and drives results.

How often should I get a digital marketing audit report?

For hotels, restaurants, and food & beverage brands the answer is simple: you should be getting a digital marketing audit report at least once a year – if not more. An audit will help you identify any areas where you could be making improvements or where you may be missing out on opportunities. It will also give you insight into how your digital marketing efforts are performing and how you can make them more effective.

The standard plan for a digital marketing audit report contains an overview of all your digital channels and provides you with an understanding of how your brand is performing online. The report should include an analysis of your website, search engine optimisation, content marketing, social media, email marketing, and other digital marketing strategies. It should also provide recommendations for improving your overall digital marketing strategy.

You can request a custom audit if you require a more bespoke report. This will provide more in-depth analysis and include additional competitor analysis and customer journey mapping services. This type of audit is ideal for those looking to take their digital marketing efforts to the next level.

Getting a digital marketing audit report should be done regularly. This will help you identify any opportunities to improve your digital marketing efforts and any areas where you are not getting the most out of your strategy.

What Questions Can an Audit Answer?

There are a multitude of reasons for conducting a marketing audit, some of the most common questions that people want to ask are as follows (this list is not exhaustive)

  • What should be the primary objective of our website?
  • How can we get the best out of our current website?
  • Why do visitors say our website is difficult to use?
  • How will potential guests find our website to book directly?
  • How do we market our hotel or restaurant to different audience segments?
  • How can we leverage social media to our advantage?
  • How do we gain more market share online?
  • How much should we budget for our online marketing?
  • What are the options for setting up a booking engine on the website?
  • Should we add a 24-hour live chat to our website?
  • How can we avoid pay-per-click (PPC) click fraud?
  • How do we produce short-form video in-house and is it worth it?
  • How to properly use reputation management strategies?
  • Which OTA should we choose?
  • Why do we get so many clicks in our pay-per-click campaign but few bookings?
  • Is our keyword strategy appropriate?
  • Why do our competitors rank ahead of us?
  • How do we get a blog, and how can it help our hotel?
5 STAR SERVICE AS STANDARD

What Our Clients Say

Ossama Charrouf Rebecca FischerRandal HoltCarl DenniePatricia MurphyRichard Harris
Working with you was a great pleasure. It shows high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management.
Ossama Charrouf
Jannah Hotels & Resorts
I personally wanted to thank you for everything you have done! It was an absolute pleasure to work with you! Thank you for your great support, your kind messages, and every little step you helped us to grow our business.
Rebecca Fischer
Healing Hotels of the World
I had the distinct pleasure of flying Dawn into Orlando Florida to help me bring a newly founded hotel into the cyber grain so to speak. What she did was team build to a critical degree and truth be told become a personal mentor with her insight into industry development.
Randal Holt
Hudson Holdings
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
Wow you guys are amazing! Definitely know your field and very good at it. Thank you so much and you have performed above and beyond. Excellent work. Very good value for money
Patricia Murphy
The Nook
DG Consulting has been a pleasure to work with. Extremely fast turnaround and a comprehensive analysis of our business, with an even more comprehensive strategy to follow! We look forward to working with you again!
Richard Harris
The Old Chequers