Discover new growth opportunities, personalise the buyer journey,
and optimise conversion rates.
Our Digital Marketing Audit has been designed specifically for the hospitality industry. Our experienced marketing experts will examine every aspect of your online presence, including your website and social media channels, review websites, email marketing, PPC campaigns, SEO, and third-party platform listings, and benchmark them against the competition. This comprehensive analysis ensures you’re maximising your online visibility and impact. Our expertise in hospitality marketing will help you identify actionable growth opportunities that will drive growth, delight customers and boost your bottom line.
Our Proven Approach to Digital Marketing Audits
Website and SEO Audit
Audience Behaviour Analysis
Content and Social Media Review
Competitor Benchmarking
Action Plan and Recommendations
We start by analysing your website’s performance, including keyword rankings, visitor behaviour, and organic search rankings. We create value by uncovering key growth opportunities by identifying high-performing pages and addressing gaps to capture value.
Using qualitative insights and quantitative analytics, we map your audience’s journey from discovery to booking. We use this information to determine your brand’s positioning and align your digital strategy with your customers’ preferences, whether they are fast-paced city commuters, MICE participants, or luxury guests, to name a few.
We assess the relevance and effectiveness of your content across all digital platforms to ensure your messaging is engaging, consistent and relevant for each channel audience.
Understand how your online presence compares to competitors. We pinpoint areas where you can outperform competitors, explore new markets, and create unique opportunities that distinguish your brand, giving you a competitive advantage.
You’ll receive a tailored roadmap that prioritises action items for maximum impact. Our recommendations include Quick Wins and Short, Mid, and Long-term Goals. We help you nurture and retain guests, driving positive word-of-mouth and building lasting loyalty.
What You Get From Our Digital Marketing Audit
Our Digital Marketing Audit is a comprehensive evaluation tailored specifically for the hospitality industry, designed to maximise your digital marketing performance, provide stability, and achieve long-range growth. Each level—Check-In, Extended, and All-Inclusive—is built to suit the varying needs of hospitality businesses, from boutique hotels to international chains. Here’s what we cover:
Website & SEO Audit
We assess objectives, strategies, and performance related to your website’s SEO, content strategy, and local listings. Through a detailed examination, we identify underperforming areas, opportunities for adding value, and creative strategies to drive organic traffic from search engines, Google Maps, AI, and social media. Our recommendations prioritise actions based on urgency, probable cost, and ease of implementation to ensure a greater return on marketing investment.
PPC Campaign & Conversion Analysis
Our audit reviews your PPC campaigns on platforms such as Google and MetaSearch, evaluating ad spend efficiency, KPIs, and targets to guarantee profitability. By aligning PPC efforts with advanced market segmentation and targeting strategies, we aim to maximise conversions and enhance campaign performance.
Audience Behaviour Analysis & Market Segmentation
To stay competitive amidst the pressure for performance and the increasing complexity of the hospitality industry, our audit examines audience behaviour through qualitative and quantitative data sources. This allows for a highly-specialised market research approach, ensuring you effectively reach profitable customer segments with targeted messaging.
Social Media Engagement & Content Strategy
We analyse your brand’s social media strategy, focusing on audience engagement, customer response, and content relevance across all platforms. Our comprehensive social media review also includes hashtag optimisation, post frequency analysis, and alignment with customer expectations to boost brand sentiment and equity, nurturing an authentic connection between your brand and your audience.
Brand Messaging & Consistency Evaluation
We’ll ensure your messaging reflects your brand’s objectives and meets guest expectations, identifying discrepancies across all touchpoints and distribution networks. This dispassionate examination enables us to create a planning strategy that aligns your brand identity, leading to a consistent guest experience, improved sentiment, and stakeholder perception.
Customer Experience & Buyer Journey Mapping
A key audit feature is the detailed determination of the customer experience from the first click to the final review. We analyse service and content to build memorable guest moments and ensure that customer touchpoints are aligned with expectations, driving loyalty, word-of-mouth, and long-term growth.
Third-Party Listings & OTA Performance
We assess your presence on OTAs, review sites, and third-party platforms, ensuring you capture the best opportunities available. By implementing a planning philosophy that includes reviewing policies, procedures, and control systems, we ensure consistency and effectiveness across all listings.
Competitor Benchmarking & Blue Ocean Opportunities
Intense competition is the reality of today’s hospitality industry. Our audit includes benchmarking your digital presence against competitors, using data-driven insights to highlight areas where you can outperform. We identify Blue Ocean opportunities—new market spaces where you can differentiate yourself from aggressive competitors.
Data-Driven Reporting & Actionable Insights
Our marketing information system leverages best practices and market intelligence, allowing us to make effective business decisions that support incremental improvements. Our bespoke reports provide clear customer insights, creative strategies, and prioritised action items that demonstrate a clear line to value.
Frequently Asked Questions
Who does our digital marketing audit help?
Our Digital Marketing Audit Report is tailored to meet the specific needs of different stakeholders within the hospitality industry. Whether you’re leading at the strategic level or managing daily operations, our audit offers actionable insights to drive growth and maximise digital performance for your specific role.
MD Owner/Operator
For Managing Directors and Owner/Operators, our report provides a comprehensive overview of the effectiveness of current marketing strategies and their impact on overall business growth. It helps ensure that investments in digital marketing are aligned with long-range growth, stability, and profitability objectives, empowering you to make informed strategic decisions.
Holding Company
For Holding Companies, the report helps in evaluating the marketing performance across all owned properties, allowing for a deeper understanding of where to allocate resources to optimise returns. We provide insights into portfolio-wide efficiencies, discrepancies, and opportunities to maximise profitability across all assets.
Franchisee
Franchisees benefit from our audit by receiving an understanding of how their digital marketing initiatives compare to the rest of the franchise network and how to maximise their local impact. Our report offers insights into best practices, helping you align more effectively with brand standards and leverage centralised campaigns for regional growth.
CMO
For Chief Marketing Officers, our report delivers detailed and data-driven insights to refine strategies, optimise campaigns, and provide a clear roadmap to increasing market share. Our audit allows you to benchmark against competitors, determine the most effective channels, and identify creative strategies that will support your brand’s broader market goals.
CFO
For Chief Financial Officers, our report focuses on the financial efficiency of marketing spend. It highlights the ROI from each channel, helping ensure that resources are being used effectively, generating the expected returns, and driving profitability. We also provide insight into cost-effective opportunities to deliver greater marketing impact.
Operations
Operations teams gain insights into how digital marketing initiatives influence customer experience and operational efficiency. Our audit assesses whether marketing messages are consistent across touchpoints and align with the service standards delivered, helping to identify areas for improvement in the customer journey that impact operations.
Front Line Teams
Front line teams benefit from understanding how digital marketing activities connect with their day-to-day interactions with guests. Our audit highlights areas where marketing can better support service excellence, helping front line employees deliver a consistent and memorable experience that aligns with campaign promises.
In-House Marketing Teams and Contractors
For in-house marketing teams and contractors, our report serves as a roadmap to refining current strategies, identifying gaps, and implementing best practices. The audit provides specific, actionable recommendations for enhancing content, improving SEO and PPC campaigns, and aligning efforts with the overall brand strategy, helping internal teams execute campaigns more effectively.
No matter your role, our Digital Marketing Audit Report is designed to provide actionable insights, improve performance, and ensure that every part of your digital presence is contributing to growth and long-term success.
How long does the digital marketing audit take?
The duration of the Digital Marketing Audit will depend on the chosen service tier:
- Check-In Audit: Typically completed within 10-15 business days. This audit offers a targeted overview of your digital presence, identifying key areas for rapid improvement.
- Extended Audit: Usually takes 15-20 business days. This in-depth audit covers multiple aspects, including website performance, SEO, PPC, email marketing, and social media analysis.
- All-Inclusive Audit: Expected to take 20-25 business days. This comprehensive audit includes a full-scale evaluation of all digital touchpoints, competitor benchmarking, and strategic recommendations for sustainable growth.
Please note that exact timeframes and delivery details will be confirmed, as each audit is bespoke and tailored to your specific needs.
What will the digital marketing audit cost?
Our Digital Marketing Audit is offered in three service tiers to fit the needs of your business. Pricing is based on the level of detail and scope of the audit:
£4,995 – £6,500: Check-In Audit
A streamlined audit focusing on key digital marketing components, perfect for gaining foundational insights to enhance performance.
£6,501 – £8,000: Extended Audit
A comprehensive review that delves deeper into your digital channels, offering enhanced recommendations for multiple aspects of your strategy.
£8,001 – £10,000: All-Inclusive Audit
An all-encompassing audit covering every element of your digital marketing landscape, tailored for businesses seeking a complete, in-depth analysis for optimal growth.
Get in Touch Today for a Bespoke Quotation
Please note that exact costs will be confirmed following a discovery session, as each audit is bespoke and tailored to your specific needs.
Do you offer a free digital marketing audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
