Our comprehensive restaurant marketing audits will give you data-driven insights, to optimise your marketing strategy, boost brand impact and capture more of the market.
Our Restaurant Marketing Audits are designed and conducted by experienced hospitality marketing professionals. We are meticulous when evaluating every aspect of your restaurant’s digital presence, from your website’s performance, social media engagement on Instagram and TikTok, Local SEO and review sites like TripAdvisor, Yelp and OpenTable to name a few. We provide actionable insights to optimise your marketing efforts whether you’re an independent, fast-casual, fine-dining or international chain. Our audits are customised to your needs, ensuring you receive strategic recommendations that drive growth and profitability.
Our Proven Approach to Restaurant Marketing Audits
Comprehensive Restaurant Marketing Audit
Restaurant Marketing Campaign Analysis
Restaurant Digital Marketing Gap Analysis
Restaurant Diner Behaviour Analysis
Restaurant Marketing Analytics Review
We assess all your marketing channels—SEO, PPC, and social media—to ensure your strategy aligns with your brand, business and corporate goals.
Using qualitative insights and quantitative analytics, we assess the performance of past and current campaigns, identifying opportunities for improvement and growth.
We identify areas where your marketing efforts fall short and recommend strategies to fill these gaps, and identify opportunities to capture market share.
By analysing diner data, we provide insights into your customers’ preferences and how to tailor your marketing efforts.
We offer in-depth analytics to help you track, measure, and improve your marketing performance.
What You Get From Our Restaurant Marketing Audit
Our Restaurant Marketing Audit is meticulously designed to help restaurants enhance their market performance, achieve stability, and increase profitability through strategic insights and tailored recommendations. Our audit services are divided into three tiers—Check-In, Extended, and All-Inclusive—ensuring that each service matches the specific scope and complexity of your needs.
Digital Marketing Audit for Restaurants
We conduct a dispassionate examination of your entire digital presence, focusing on areas such as SEO, PPC, and social media channels. This thorough evaluation assesses objectives, strategies, and performance to ensure alignment with your brand and planning philosophy.
Marketing Efficiency Audit
We analyse and evaluate your restaurant’s marketing function, identifying inefficiencies that hinder growth. We focus on achieving a greater return on marketing investment, increasing the scope of high-performing campaigns, and delivering incremental improvement.
Conversion Rate Audit
To maximise your marketing impact, we assess customer journeys across all channels, segmenting audiences for more effective messaging and advanced market segmentation. We aim to optimise conversion funnels and demonstrate a clear line to value by increasing conversions.
Competitor Benchmarking
Amidst intense competition, understanding your position is key to thriving in the market. We provide detailed competitor analysis highlighting areas of discrepancy and creative strategy for capturing a competitive edge.
Online Reputation Audit
We evaluate how your restaurant is perceived by customers across review platforms like TripAdvisor, Yelp, and OpenTable. We provide insights into managing online feedback and maintaining your brand sentiment, ultimately contributing to long-range growth and improved stakeholder relations.
Actionable Insights
Receive detailed determination of your marketing challenges, with data-backed recommendations prioritised by urgency, cost, and ease of implementation. We help you demonstrate a clear line to value in each suggested change.
Website & SEO Audit
We focus on enhancing website performance, local SEO, and ensuring effective business decisions to attract local search traffic and encourage bookings. Our aim is to improve the user experience and visibility, meeting the demands of an increasingly sophisticated consumer base.
PPC and Online Ads Review
Our dispassionate examination of your ad campaigns and landing pages helps identify opportunities to optimise ROI. We ensure your campaigns engage and achieve effective business decisions to attract more diners and maximise visibility.
Social Media Engagement & Content Strategy
We offer strategic advice on creating authentic and engaging content that fosters brand loyalty, connects with new customers, and helps overcome ineffective marketing practices. This includes identifying relevant influencers and brand ambassadors who resonate with your target audience.
Feedback & Reputation Analysis
The restaurant’s online reputation plays a crucial role in its success. Our audit examines policies and procedures for managing feedback, identifying both positive moments to amplify and potential risks to address. This ensures you are operating with broader perspectives and adhering to best practices.
Strategic Growth Planning
We provide a roadmap for long-term growth with planning strategies aligned with your brand and business goals. Our tailored action plans are designed for incremental improvement, ensuring that the changes are sustainable, measurable, and aligned with market trends.
Whether you want to achieve greater profitability, stabilise your business in a market with increasing complexity, or gain insights for effective decision-making, our Restaurant Marketing Audit delivers the strategies you need to excel in today’s dynamic market.
Frequently Asked Questions
Who does the restaurant marketing audit help?
Our Restaurant Marketing Audit Report is designed to provide actionable insights that support a variety of roles within your business, helping each department to meet its specific objectives effectively. Here’s how our report benefits different stakeholders:
MD Owner/Operator
For the MD Owner or Operator, the report offers a holistic view of the restaurant’s marketing performance. It provides data-driven insights on how current strategies align with long-term business goals, identifies areas for increased profitability, and offers clear actions to boost brand visibility and market share.
Holding Company
Holding companies gain a broader perspective on the performance across multiple locations or brands. The report includes comparative analysis, enabling better decision-making for resource allocation and long-range growth strategies across your portfolio, ensuring each brand achieves stability and maximum impact.
Franchisee
Franchisees benefit from insights into local marketing effectiveness. The report includes localised recommendations to optimise marketing strategies, improve customer engagement, and drive footfall, ensuring alignment with the overarching brand while catering to specific community needs.
CMO (Chief Marketing Officer)
For the CMO, the audit provides a dispassionate examination of existing marketing strategies and their effectiveness. It includes a detailed determination of KPIs, creative strategies, and opportunities for incremental improvement; all focused on achieving a greater return on marketing investment and ensuring marketing cohesion across all channels.
CFO (Chief Financial Officer)
The CFO benefits from insights on the cost-efficiency of marketing campaigns and budget allocation. The audit identifies ineffective marketing spend and offers prioritised recommendations for optimisation, ensuring that all marketing activities demonstrate a clear line to value and contribute to profitability.
Operations
Operations teams will find the audit invaluable in understanding how marketing initiatives directly impact restaurant performance and customer experience. It includes clear metrics on how marketing aligns with operational needs, highlighting areas where operations and marketing can work cohesively to create a consistent customer journey.
Front Line Teams
Front-line teams can use the insights from the audit to better understand the brand promise and their role in delivering exceptional experiences. The report helps identify key touchpoints influencing guest satisfaction, ensuring that every customer interaction supports the marketing objectives.
In-House Marketing Teams and Contractors
In-house marketing teams and contractors gain a comprehensive analysis of what’s working and what isn’t. The report provides best practices, creative recommendations, and proficient strategies to refine campaigns, adjust targeting, and better engage with diners. It empowers them to make informed, effective marketing decisions and seamlessly implement suggested improvements.
Overall, the Restaurant Marketing Audit Report is designed to align the goals of every stakeholder, ensuring that your restaurant’s marketing strategy is well-rounded, data-driven, and capable of driving sustainable growth across all levels of the business.
How long does the restaurant marketing audit take?
The duration of a Restaurant Marketing Audit depends on the level of service selected:
- Check-In Restaurant Marketing Audit: Typically completed within 10-12 business days. This audit offers a focused overview of your marketing efforts, identifying key areas for immediate action.
- Extended Restaurant Marketing Audit: Usually requires 15-18 business days. This audit provides a more thorough analysis, including strategies for improving customer engagement, refining online presence, and enhancing brand consistency.
- All-Inclusive Restaurant Marketing Audit: Expected to take 20-25 business days. This comprehensive evaluation covers competitor benchmarking and customer sentiment analysis and provides detailed recommendations for multi-channel marketing enhancement.
Please note that the exact timeframe will be confirmed, and precise delivery details will be provided, as each audit is bespoke to meet the unique needs of your business.
What will the restaurant marketing audit cost?
We offer three levels of service to cater to your restaurant’s specific needs, starting from £4,995:
- Check-In Restaurant Marketing Audit: £4,995 – £6,500
A foundational analysis to identify key areas for improvement, covering essential aspects of your digital marketing presence. - Extended Restaurant Marketing Audit: £6,501 – £8,000
A more in-depth audit that includes advanced insights into campaign performance, customer segmentation, and strategic growth opportunities. - All-Inclusive Restaurant Marketing Audit: £8,001 – £10,000
A comprehensive, all-encompassing evaluation of your marketing strategy, including competitor benchmarking, customer experience assessments, and a tailored action plan for maximum growth and profitability.
Contact us today to discuss which audit level is the best fit for your restaurant’s goals and budget.
Do you offer a free restaurant marketing audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
