Uncover opportunities to strengthen your strategy and avoid wasting time and money on tactics that don’t work. Without direction, it’s easy to waste resources on low-impact campaigns. And relying on outdated methods risks losing diners to competitors who’ve adapted.
My Restaurant Marketing Audit identifies what’s working and what’s not and provides a practical roadmap to optimise your efforts and maximise your return on investment. With memberships in the Institute of Hospitality and the Chartered Institute of Marketing, I bring a deep understanding of industry standards and proven marketing strategies tailored to your needs.
What’s Included in the Restaurant Marketing Audit
Strategy and Objectives
Achieve a clear, focused roadmap that aligns your marketing efforts with your long-term business goals, driving measurable success
Branding and Positioning
Strengthen your brand’s presence with a distinctive identity that sets you apart and resonates with your target audience.
Social Media Marketing
Maximise engagement with a tailored social media strategy that connects with diners and drives footfall.
Email Marketing
Boost open rates and conversions with email campaigns that deliver the right message at the right time to the right audience.
Advertising Campaigns
Optimise ad spend with campaigns that deliver high-impact results and attract more diners to your restaurant.
Website Performance
Enhance your website to deliver a seamless experience that converts visitors into reservations effortlessly.
Reputation Management
Build trust and loyalty by proactively managing reviews and feedback to enhance your online reputation.
Local Search
Dominate local searches with optimised listings that make it easy for diners to find and choose your restaurant.
Promotion Effectiveness
Create promotions that excite your audience, boost bookings, and generate buzz for your brand.
Competitor Benchmarking
Gain a competitive edge by identifying gaps and opportunities to outshine others in your market.
Customer Retention and Loyalty
Encourage repeat visits with loyalty programs that keep customers engaged and coming back for more.
Actionable Recommendations
Receive clear, practical steps to implement strategies that transform your marketing and deliver real results.
Who I’ve Worked With
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama
You have done an amazing job looking after every aspect of our marketing and gone above and beyond that many times to help with other things like operations and menu advice. I cannot recommend you enough and thank you for your great work.
Anis Mansouri
Oleevo Pizza
Dawn was amazing as always, an integral part in the Marketing of our new stores. Very experienced and highly recommend!
Hamza Waseem
Boo
Data-Driven Insights for Smarter Marketing
Why Choose DG Consulting?
Tap to Learn More
Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who does the Restaurant Marketing Audit help?
This audit is designed for established restaurants looking to optimise their marketing efforts and attract more diners. It’s ideal for:
- Restaurant Owners: Seeking to understand why their marketing isn’t delivering the expected results and uncover missed opportunities.
- Marketing Managers: Looking for a professional, unbiased assessment of their current strategies to identify gaps and improve performance.
- Operations Teams: Wanting practical insights to enhance customer experience and streamline marketing workflows.
- Hospitality Groups: Needing clarity on the marketing performance of their restaurant portfolio and tailored recommendations for sustainable growth.
Whether you’re aiming to boost bookings, improve brand visibility, or increase customer engagement, this audit provides actionable solutions tailored to your goals.
Who Is the Restaurant Marketing Audit Not Suitable For?
This audit is not suitable for:
- Start-ups or New Restaurants: Without an existing marketing foundation, this service won’t provide the value you need.
- Restaurants Without Consistent Revenue: The audit is designed for businesses ready to refine and optimise, not those still establishing stability.
- Short-Term Marketing Projects: If your focus is on one-time promotions rather than long-term growth, this audit may not meet your needs.
Our service is for restaurants that have invested in their marketing efforts and are now looking to refine, optimise, and scale for lasting success.
How Long Will the Restaurant Marketing Audit Take?
The time required to deliver your audit depends on the level of detail and analysis you choose:
- Focused Audit: Delivered within 3–4 weeks
- Comprehensive Audit: Delivered within 4–6 weeks
- Premium Audit: Delivered within 6–8 weeks
These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.
How Quickly Can You Start My Restaurant Marketing Audit?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Do You Offer a Free Restaurant Marketing Audit?
No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.
Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.
I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.
Do You Offer Implementation Services?
No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.
Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.
If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them.
Can I Get Support If I Have Questions About My Restaurant Marketing Audit?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day.
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
What Will the Audit Cost?
Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.
Focused
from
£1495
Popular
Comprehensive
from
£3495
Premium
from
£7995
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.
Empty tables = lost revenue – Get a strategy that works
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.
