A marketing audit to identify why your restaurant brand isn’t connecting with your ideal guests—and how to fix it.
In a competitive market, success relies on a perfect match between your brand and your guests. For a flat fee of £749, I look at your digital presence to find out where your messaging is failing to convert and where your brand is invisible to the modern diner.
Brand & guest alignment: I identify the cultural gaps that cause potential guests to book elsewhere.
AI visibility & search intelligence: I audit how your restaurant is surfaced in AI-generated dining recommendations and search summaries.
Content & messaging consistency: I find the inconsistencies that undermine your authority and guest trust.
Competitor positioning: A look at how you are perceived relative to the local market and what you need to do to stand out.
With a Restaurant Marketing Audit, you gain an objective understanding of your strengths and identify where to remove wasted spend. As a Member of the Chartered Institute of Marketing with 25 years of experience, I use strategic analysis to help you protect your margins and plan your next trading period with confidence.
Most restaurants are invisible to the next generation of dining tools. I audit how your business is surfaced in AI-generated recommendations and search summaries to ensure your brand isn’t left behind.
Branding and Positioning
A review of whether your digital identity actually reflects the dining experience you provide. I identify the cultural gaps that cause potential guests to choose a competitor instead.
Content & Messaging Strategy
Beyond simple social media, I audit the effectiveness of your story. Is your messaging consistent across all touchpoints, and does it actually drive a guest to book a table?
Local Search & Discovery
I examine how easy it is for diners to find and choose your restaurant when they are ready to eat. This ensures your brand is at the top of the list for local intent and "near me" searches.
Competitor Benchmarking
Stop guessing what the restaurant down the street is doing. I provide insights into their market positioning and where they are successfully intercepting your potential guests.
Actionable Recommendations
You won't get a generic report. You will receive a prioritised strategic roadmap and a video walkthrough designed to deliver immediate, measurable improvements to your footfall.
I apply the same forensic analysis to your digital marketing audit that I have used to advise global leaders including Sysco and wagamama. This is 25 years of strategic experience, applied directly to your commercial goals.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama
You have done an amazing job looking after every aspect of our marketing and gone above and beyond that many times to help with other things like operations and menu advice. I cannot recommend you enough and thank you for your great work.
Anis Mansouri
Oleevo Pizza
Dawn was amazing as always, an integral part in the Marketing of our new stores. Very experienced and highly recommend!
Hamza Waseem
Boo
Why Choose DG Consulting?
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Expertise
25 years of experience in digital marketing strategy.
Member of the Chartered Institute of Marketing.
First-Class Bachelor’s Degree in Business Management.
Member of the Institute of Hospitality.
Focused on business challenges and commercial results.
Experience
Over 100 five-star reviews from global clients.
Strategic thinking applied to guest experience.
Awarded for innovation in digital marketing.
Recognised for excellence in marketing and customer experience.
Commercially grounded advice for hospitality operators.
Insights
Industry judge and media expert contributor
Keynote speaker on marketing strategy.
Regular contributor to industry publications and professional networks.
Neurodivergent-led business focusing on objective data.
Practical marketing insights for informed decision-making.
Frequently Asked Questions
Who does the Restaurant Marketing Audit help?
The audit is designed for restaurant owners, operators, and marketing teams who need an objective view of why their brand isn’t connecting with their ideal diners. It supports established venues and groups that want to ensure their messaging is culturally aligned with their guests and fully visible across the new AI-driven search and recommendation landscape.
Who is the audit not suitable for?
This service is not for new “dark kitchens” without a digital presence or those looking for a basic automated report. It is a bespoke strategic analysis for established hospitality operators that require a high-level roadmap to resolve brand inconsistencies and improve local market positioning.
Why is the audit recorded instead of a live call?
A recorded audit allows for a more structured, detailed review of your reputation across platforms. It removes scheduling delays and provides a permanent, re-watchable video asset for your team.
How quickly can you start my audit?
Work begins once your payment is confirmed and your intake form is submitted. I typically complete the forensic review and delivery within 7 working days.
Can I ask questions after watching the audit?
Yes. Every audit includes a 7-day follow-up window. You may submit questions via email, and I will provide clear written clarification.
Do you offer implementation services?
No. I provide the expert Strategic Roadmap and forensic analysis. For step-by-step campaign execution and blueprints to remove friction from your guest journey, you may join the Hospitality Marketing Hub. For high-level strategic analysis of the why, the how, and the specific actions required for commercial growth, you may subscribe to Hospitality Marketing Insight.
Do you offer a free audit?
No. This is a manual, in-depth analysis based on 25+ years of experience. Every audit is bespoke and requires dedicated strategic time.
After payment, you will be redirected to a short intake form to provide your website and goals. Your recorded audit and roadmap will be delivered within 7 working days.