Hotel Marketing

Are you looking for the best hotel marketing services to help your business grow? 

DG Consulting is here to help. We specialise in helping hotels, resorts and serviced apartments attract more customers and increase sales through effective marketing campaigns and strategies. 

From social media to email campaigns, our hotel marketing company offers a wide range of digital marketing services for hotels

Whether you need help creating a hotel marketing plan, developing hotel social media marketing strategies, or finding the right hotel marketing support, we have the expertise and resources to make your business stand out.

We understand the importance of highlighting your unique features and creating a warm and welcoming atmosphere for your guests.

Let’s work together to create a tailor-made marketing plan that truly represents your hotel and its exceptional qualities.

Hotel Marketing Services

Hotel Marketing Services

  • Hotel Marketing Strategy
  • Hotel Social Media Marketing
  • Email & Newsletter Marketing
  • Local Hotel Marketing
  • Event Planning and Promotion
  • Hotel Reputation Management

At DG Consulting, we offer unique and comprehensive hotel marketing strategies that help our clients stand out in the competitive hotel industry. We tailor our services to meet the individual needs of each hotel and help them achieve their goals.

Our team of experienced hotel marketers understands the importance of creating custom marketing strategies that communicate the unique value proposition of each venue to its target audience. 

Whether you’re a destination location, events resort, boutique hotel, business hotel, or 5-star venue, our team takes the time to understand your target audience, facilities, location, and unique selling points.

With our expertise, we identify the best marketing channels to engage, attract, and retain your customers. By creating a personalised, welcoming atmosphere for your guests online, we ensure that they have an unforgettable experience that keeps them coming back for more.

We also monitor and analyse key metrics such as OTA traffic, online reviews, and direct bookings to continually refine and adjust our clients’ hotel marketing strategies for maximum effectiveness.

We are committed to providing the highest quality services that are both effective and cost-efficient. Whether you are launching a new venue or looking to revamp your current hotel marketing strategy, we have the expertise and resources to help you reach your goals.

How can we help you?

Benefits of Digital Marketing for Hotels

As a hotelier, you know the importance of standing out in this highly-competitive industry. Attracting new customers and retaining existing ones is crucial to your success.

Our hotel digital marketing strategies will help you achieve the following:

  • Increase revenue and profitability by implementing a successful marketing strategy.
  • Boost your hotel's online visibility and improve your website's search engine ranking to drive direct bookings.
  • Stand out in a competitive hotel industry by developing a comprehensive marketing plan.
  • Attract new guests and retain existing ones through targeted marketing tactics.
  • Improve customer satisfaction by offering personalised customer service.
  • Take advantage of the latest marketing trends and technologies to stay ahead of the competition.
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Hotel Clients Case Studies

Hotel Marketing FAQs

What is hotel marketing, and why do I need it?

Hotel marketing refers to the process of promoting a hotel to potential guests through various channels such as digital advertising, social media, email marketing, and more.

It is an essential aspect of the hospitality industry as it helps to increase brand awareness, drive bookings, and boost revenue. Without effective marketing, your hotel may struggle to reach its target audience and generate the desired results.

By investing in hotel marketing, you can create personalised experiences for your guests, establish a strong online presence, and build lasting relationships with your customers.

How can hotel marketing help me reach my business goals?

Hotel marketing can be incredibly valuable in helping you reach your business goals. By promoting your hotel to potential guests through multiple channels, you can increase brand awareness, drive bookings, and ultimately boost revenue.

But it’s not just about the numbers. Effective hotel marketing can also help you build lasting relationships with your customers by providing them with personalised experiences and exceptional service.

By creating a strong online presence and engaging with your audience through social media and other digital channels, you can establish your hotel as a trusted and reputable brand.

So, whether you’re looking to increase occupancy rates, improve customer satisfaction, or simply grow your business, hotel marketing can be a powerful tool to help you achieve your goals.

And with the right strategy and approach, you can create a truly unforgettable experience for your guests that will keep them coming back time and time again.

What kind of hotel marketing services do you offer?

We offer a comprehensive range of marketing solutions to help hotels of all sizes and types achieve their business goals. Our team of experts can help you create a tailored marketing strategy that aligns with your brand values, target audience, and budget.

We also offer mystery shopper services to help you identify areas of improvement in your hotel’s guest experience, and social media support to boost your online presence and engagement with potential guests. Our campaign plans are designed to drive bookings and revenue, and we can provide regular audits and reports to track your progress and help you make data-driven decisions.

Our goal is to help you build lasting relationships with your guests and stand out in a competitive market. We believe that effective hotel marketing can help you increase occupancy rates, improve customer satisfaction, and grow your business. We look forward to working with you and helping you achieve your marketing goals!

How long does it take to develop a hotel marketing strategy?

Developing a customised marketing strategy for your hotel can take anywhere from 2-8 weeks, depending on the complexity and size of your venue.

Our team of hospitality marketing experts will work closely with you to understand your target audience, unique selling points, and business goals to create a tailored plan that will effectively promote your hotel.

In addition to strategy development, we also offer a range of services such as mystery shopper evaluations, social media support, campaign plans, and regular audits and reports to ensure that your marketing efforts are always optimised for success.

Let us help you increase occupancy rates, improve customer satisfaction, and grow your business through effective hotel marketing!

How much does hotel marketing cost, and what factors influence the price?

We offer a range of services that can be tailored to your hotel’s specific needs and budget.

Our prices start at £500 for a high-level strategy document, which can vary depending on the complexity, depth, and resources required to develop your marketing plan.

We also offer an online marketing toolkit priced at £25 per month, which is perfect for smaller venues or in-house teams who want to stay up-to-date with the latest marketing intelligence.

Ultimately, the cost of hotel marketing services is influenced by various factors, including the scope of work, the size of your venue, and the level of competition in your area. We would be more than happy to discuss your specific needs and provide you with a bespoke quotation.

Can I implement the hotel marketing strategy on my own, or will I need ongoing support?

We understand that every hotel has unique marketing needs, and some prefer to handle their marketing in-house. That’s why we offer a range of services to support both DIY and in-house teams. Our consultancy retainer service provides ongoing support and guidance from our expert team, while our subscription-based hospitality marketing toolkit gives you access to the latest industry trends, best practices, and resources.

Of course, if you ever need additional support or guidance, our team is always here to help. We also offer discounts for group members, so if you have multiple hotels or properties, you can save even more. Whether you choose to handle your marketing in-house or work with us, we’re committed to helping you develop a tailored marketing strategy that drives results for your business.

Will the hotel marketing strategy be tailored to my unique business goals and audience?

We understand that every hotel is unique and has its own set of goals and audience.

That’s why we offer personalised marketing strategies that are tailored to meet the specific needs of your hotel.

Our team of experts will work closely with you to understand your target audience, business goals, and competition, and develop a comprehensive hotel marketing plan that fits your budget and drives results.

We believe that a successful marketing strategy is one that is customised to your business needs, and that’s exactly what we aim to deliver. So, rest assured that your hotel marketing strategy will be tailored to your unique business goals and audience.

What kind of ROI can I expect from a hotel marketing strategy?

Calculating the return on investment (ROI) for your marketing strategy isn’t always straightforward, but it’s an essential part of any successful campaign. 

By understanding metrics such as cost per acquisition and customer lifetime value, you can gain insights into the effectiveness of your marketing efforts and make informed decisions about where to invest your resources. 

A solid marketing strategy can help you attract new customers, retain existing ones, and ultimately increase your revenue. Neglecting to have a solid strategy can have financial consequences for your business. 

Our team is here to help you develop a comprehensive hotel marketing strategy that can help you achieve your business goals. 

Contact us to learn more about our services and how we can help you achieve a positive ROI on your marketing efforts.

How will the hotel marketing strategy be presented to me?

We understand that the presentation of the strategy is just as important as the strategy itself. For our high-level reports, we provide you with the marketing strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals. 

 

For bespoke plans, we also offer a presentation, which can be conducted either through Zoom or onsite, depending on your preference. Our team will work with you to ensure that the presentation is tailored to your unique needs and goals and that all information is presented in a clear and concise manner. 

Contact us to learn more about our hotel marketing services and how we can help you achieve your goals.

Will I have the opportunity to ask questions or provide feedback on the hotel marketing strategy?

We believe communication is key to achieving success.

As such, we are pleased to offer the following for our high-level strategies: five business days of Q&A support via email to ensure that you are fully equipped to implement the strategy with confidence. Additionally, we provide one round of revisions that includes reorganising content to enhance its flow, emphasising key points, and providing clarification. It is important to note that the revision process does not include adding new sections or changing the target audience or key messaging.

For bespoke strategies, the number of revisions and feedback sessions will vary depending on your requirements. Rest assured that your hotel marketing strategy will be tailored to your unique business goals and audience, and we will work closely together to develop a comprehensive plan that fits your budget and drives results.

How often should I update my hotel marketing strategy?

We understand that keeping your marketing strategy up-to-date is important for maintaining its effectiveness. We recommend updating your hotel marketing strategy every 12 months, but if you experience changes in your target audience or location, then updating may be advised. 

It’s best to use the strategy as a guide and make adjustments and refinements throughout. Monthly reporting is advised to evaluate the strategy’s effectiveness and make necessary changes. 

Our team is always available to help you make adjustments to your strategy as needed and ensure that it remains effective in achieving your business goals. 

Contact us to learn more about our hotel marketing services and how we can help you achieve your goals.

Can I use the hotel marketing strategy to guide my social media presence, website, and other online profiles?

Your hotel marketing strategy should be the foundation for your online presence.

Your website, social media profiles, and other online channels should all have a cohesive message and visual identity that reflects your brand and resonates with your target audience.

By using your marketing strategy as a guide, you can ensure that your online presence is aligned with your business goals and is optimised to attract and engage potential customers.

Our team can help you develop a comprehensive plan that leverages the full potential of your online channels to drive bookings and build customer loyalty.

What are the benefits of having a hotel marketing strategy?

Having a hotel marketing strategy can bring a multitude of benefits to your business.

Firstly, it can help you to identify your target audience and understand their needs and preferences, which will enable you to tailor your marketing efforts accordingly.

This, in turn, can lead to increased customer satisfaction and loyalty. Additionally, a well-crafted marketing strategy can help you to stand out in a crowded market, attract new customers and generate more revenue.

By investing time and resources into developing a comprehensive marketing strategy, you can ensure that your hotel is positioned for success both now and in the future.

Will the hotel marketing strategy include specific tactics for promoting my hotel?

Your hotel marketing strategy will include specific tactics for promoting your hotel.

The strategy can serve as a roadmap for all your marketing efforts, from identifying your target audience to creating tailored campaigns that resonate with them.

By having a cohesive message and visual identity across all your online channels, you can stand out in a crowded market, attract new customers, and generate more revenue.

The beauty of having a hotel marketing strategy is that it allows you to be more intentional and focused in your marketing efforts, which can ultimately lead to greater customer satisfaction and loyalty.

Can the hotel marketing strategy help me compete with other hotels in my area?

A well-crafted hotel marketing strategy can give you a significant advantage in a crowded market.

By developing a comprehensive marketing plan that includes specific tactics for promoting your hotel, you can create a cohesive message and visual identity across all online channels, making your establishment more visible and memorable to potential guests.

A comprehensive marketing strategy also allows for more intentional and focused marketing efforts, which can lead to greater customer satisfaction and loyalty.

So, if you’re looking to compete with other hotels in your area, investing in a thoughtful and effective marketing strategy is definitely worth considering!

Can the hotel marketing strategy help me attract new customers and retain existing ones?

A well-crafted hotel marketing strategy can give you a significant advantage over your competitors by identifying your target audiences, increasing customer satisfaction and loyalty, and generating more revenue.

A comprehensive marketing plan can provide a roadmap for all your marketing efforts, allowing for greater intentionality and focus. A thoughtful and effective marketing strategy can be a game-changer in standing out and attracting new customers, creating a cohesive message and visual identity across all online channels.

Therefore, investing in a hotel marketing strategy can indeed help attract new customers and retain existing ones.

Let’s work together to create a marketing plan that helps your hotel reach new heights!

How Can We Help You?

How Can We Help You?

5 STAR SERVICE AS STANDARD

What Our Clients Say

Rebecca FischerEliot Seabourn-WrenRandal HoltAngela BirchOssama Charrouf
I personally wanted to thank you for everything you have done! It was an absolute pleasure to work with you! Thank you for your great support, your kind messages, and every little step you helped us to grow our business.
Rebecca Fischer
Healing Hotels of the World
With an abundance of energy and thorough subject knowledge Dawn has helped our new business develop its social media presence. Dawn continues to guide us on our journey with humour and tenacity; being flexible to our evolving needs. Can highly recommend.
Eliot Seabourn-Wren
The Carlton
I had the distinct pleasure of flying Dawn into Orlando Florida to help me bring a newly founded hotel into the cyber grain so to speak. What she did was team build to a critical degree and truth be told become a personal mentor with her insight into industry development.
Randal Holt
Hudson Holdings
I had the pleasure of working with DG Consulting and I am thrilled with the results. Their expertise in developing a comprehensive marketing strategy has been invaluable. Their attention to detail is impressive, as they carried out competitor research and mystery shopping to ensure our brand standards are consistently met. The level of professionalism, dedication, and communication throughout the project was outstanding. Thank you for an exceptional job!
Angela Birch
Ramada
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies. We will be in touch again to discuss further partnership with you and the team.
Ossama Charrouf
Jannah Hotels & Resorts