Ramada

Ramada by Wyndham, a renowned global hotel chain, offers guests a comfortable and welcoming stay with a variety of amenities catering to business, leisure, and wellness needs. Recognised for their exceptional service, Ramada hotels are situated in prime locations, providing convenience and luxury to travellers worldwide.

The objective was to provide Hotel Management with actionable insights that would keep them competitive and expand their market presence. 

Our comprehensive strategy encompassed a blend of mystery shopper feedback, competitor insights, and a brand audit to inform targeted marketing initiatives. We analysed every element of the hotel’s diverse offerings, from disability support enquiries to spa facilities and treatments for men and women. 

We identified their key differentiators by benchmarking Ramada’s services against local competitors. We crafted a 12-month digital marketing strategy to elevate their online presence and drive customer engagement across social media platforms. This meticulous approach enabled the hotel to refine its offerings and create a more compelling value proposition for guests.

Services Rendered:

• Mystery Shopper Assessment
• Competitor Analysis
• Comprehensive Brand & Customer Experience Audit
• 12-Month Digital Marketing Strategy

Our strategic approach to digital marketing for Ramada by Wyndham led to the identification of over £50,000 per annum in cost savings and additional potential revenue of £25,000 p.a. from increased guest spending. These findings unlocked new opportunities for the hotel to optimise its budget and enhance profitability.