Get Ahead of the Competition with a Comprehensive Competitor Analysis
Our competitor analysis service is a detailed examination of how your competitors operate —whether hotels, restaurants, and foodservice. Our expert analysts give you a deeper understanding of market positioning, competitor strategies, and opportunities for differentiation. We help you make informed decisions that ensure your brand stays ahead of the competition.
Our Proven Approach to Competitor Analysis
Market Position Assessment
Digital Presence Evaluation
Customer Experience Benchmarking
Pricing and Promotional Strategies
Reputation and Brand Sentiment Analysis
We analyse how your competitors position themselves in the marketplace to understand the competitive landscape.
Examine competitor websites, SEO, PPC, and social media efforts to uncover strengths and weaknesses.
Compare your guest experiences with those of competitors to identify areas of differentiation.
Assess pricing models and promotional tactics to provide insights into market trends and opportunities.
Review online reviews and social media sentiment to gauge competitor brand perception and formulate response strategies.
What You Get from Our Competitor Analysis
Our Competitor Analysis provides a tailored and in-depth review of how your key competitors operate, allowing your hospitality business to make data-driven decisions to gain an edge. Specifically, we deliver:
- Competitor Profiling: We provide an exhaustive analysis of each competitor, including their market position, target audience, pricing strategy, promotional offers, and online presence. You’ll receive clear insights into how your competitors attract customers and retain their loyalty.
- Digital Marketing Audit: Understand how competitors leverage digital marketing channels, including SEO, PPC, social media, and content marketing. We offer insights into their keyword strategies, social engagement tactics, and ad campaign performance, giving you a clearer path to optimisation.
- Pricing & Promotion Analysis: Evaluate how your competitors structure their pricing and promotional tactics. Gain insights into seasonal promotions, loyalty programs, and discount strategies that may drive their market share. These insights allow you to adjust your offerings for greater market alignment.
- Customer Experience Benchmarking: We assess your competitors’ customer experiences across all key touchpoints—from initial contact to the post-visit feedback phase. Understand the areas where competitors outperform you in terms of customer satisfaction and loyalty, and learn how to incorporate best practices to enhance your own customer journey.
- Reputation Management Insights: Using high-quality data, we evaluate online reviews, ratings, and social media sentiment to gauge competitor brand perception. These insights are used to highlight where your business can improve its reputation management and provide actionable tactics for turning negative sentiment into brand-building opportunities.
- Opportunity Mapping: Based on the findings, we highlight opportunities where your business can excel beyond the competition, including gaps in the market, underserved audience segments, and innovative service enhancements that align with evolving customer expectations.
- Tailored Strategic Recommendations: All findings are summarised with actionable insights that are prioritised according to urgency, expected cost, and ease of implementation. We deliver straightforward advice that your team can take action on to strengthen your market position.
Frequently Asked Questions
Who does the competitor analysis help?
Our Competitor Analysis supports various stakeholders in the hospitality industry:
- MD Owner/Operator: Gain insights to enhance business strategy and outperform competitors.
- Holding Company: Understand market dynamics across multiple brands for better decision-making.
- Franchisee: Learn from competitors to improve local market positioning and marketing efforts.
- CMO: Develop better-informed marketing strategies to outperform the competition.
- CFO: Make data-driven decisions on budget allocation for marketing based on competitor insights.
- Operations: Understand how competitors manage guest experiences to optimise operational efficiency.
- Front Line Teams: Leverage competitor insights to enhance customer interactions and service delivery.
- In-house marketing teams and contractors: Improve marketing campaigns with a clear understanding of competitor strategies.
How long does the Competitor Analysis take?
- Check-In Competitor Analysis: Typically completed within 10-15 business days, providing a high-level overview of the competitive landscape.
- Extended Competitor Analysis: Usually takes 15-20 business days, including a more detailed review of competitor strategies, digital presence, and guest experiences.
- All-Inclusive Competitor Analysis: Takes approximately 20-25 business days, delivering a comprehensive assessment including competitor benchmarking, detailed pricing strategies, and marketing recommendations.
What will the Competitor Analysis cost?
Do you offer a free brand reputation audit?
Regretfully, we do not offer free audits. We work with select clients with the thoroughness needed to provide real value. Our premium audits offer detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every audit is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
