Newsletter Audit

Email marketing is essential for building customer relationships and driving revenue in the hospitality industry. 

With a proper audit of your newsletter campaigns, it’s easier to understand your efforts’ effectiveness. 

Our report provides actionable insights to improve your email marketing campaigns, build stronger relationships with your subscribers and, ultimately, drive more revenue.

✔️ Open Rates & Subject Lines
✔️ Audience Segmentation
✔️ Spam & Abuse Complaints
✔️ Campaign Analysis
✔️ Engagement & Timings
✔️ Strategy Review & Recommendations

What's Included?

Newsletter Audit

  • Open Rates & Subject Lines
  • Audience Segmentation
  • Spam & Abuse Complaints
  • Campaign Analysis
  • Engagement & Timings
  • Strategy Review & Recommendations

Our newsletter audit report will help you optimise your email marketing efforts. We provide a comprehensive report highlighting improvement areas and identifying growth opportunities by analysing key metrics such as open rates, subject lines, and engagement patterns.

Our audience segmentation analysis enables you to target specific groups of subscribers with personalised content. At the same time, our spam and abuse complaint deep-dive helps you maintain a positive sender reputation and prevent emails from being blacklisted.

Our in-depth insights into your campaigns’ performance allow you to identify trends and make data-driven decisions. For example, our engagement and timing analysis helps you determine the best times and days to send your emails for maximum impact.

Finally, our strategy review and recommendations provide actionable recommendations to improve your email marketing campaigns and drive revenue.

Request Proposal - Newsletter Audit

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How Can We Help You?

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Newsletter Audit FAQs

What are the benefits of buying a newsletter audit report?

There are several benefits to buying a newsletter audit report.

Firstly, it allows you to identify areas of improvement in your email marketing campaigns, helping you to optimise your content, design, timing, and audience segmentation.

Secondly, it provides insights into subscriber engagement levels, allowing you to tailor your campaigns better to meet subscribers’ needs and preferences.

Finally, a newsletter audit report can help you build stronger relationships with your subscribers by providing valuable feedback and recommendations for improvement.

Newsletter audit reports can be valuable for businesses looking to improve their email marketing strategies.

What metrics does the newsletter audit cover?

The newsletter audit covers a range of metrics that are integral to the success of your email marketing campaign. These metrics include the number of subscribers, open rates, click-through rates, bounce rates, unsubscribe rates, and conversion rates.

The audit will look at each of these metrics in detail, analysing your current performance and identifying areas for improvement. By examining these key performance indicators, you can gain valuable insights into how your subscribers engage with your content and make data-driven decisions to optimise your email marketing strategy for maximum impact.

How will a newsletter audit help me improve my email marketing campaigns?

A newsletter audit report can help you identify areas of improvement in your email marketing campaigns.

The report analyses your email campaigns and provides valuable insights into your subscribers’ behaviour, including open rates, click-through rates, and engagement levels.

By understanding these metrics, you can optimise your email campaigns to increase subscriber engagement levels, build stronger relationships with your subscribers, and ultimately increase revenue.

The report can also help you improve your email content, segmentation, design, and frequency, ensuring that your subscribers receive relevant and valuable content that resonates with them.

How much does the newsletter audit cost?

At DG Consulting, we understand that all businesses, whether they are hotels, restaurants or food and beverage brands, have different needs regarding their email marketing. 

We offer customised newsletter audit reports to suit each customer’s requirements.

Our standard audit is £499, suitable for most hotels and restaurants. However, for resorts, multi-location units or brands that want to take a deep dive into their email marketing performance, the cost will vary depending on the scope of the audit and the project’s complexity. In which case, please Request a Quotation.

We use the latest digital marketing tools and techniques to help you understand the strengths and weaknesses of your current email marketing strategy, identify any missed opportunities and recommend the best way to move forward. 

If you’d like to learn more about our newsletter marketing audit reports and request a quotation, please don’t hesitate to contact us. We look forward to helping you get the most out of your email marketing efforts.

How will the newsletter audit report be presented to me?

We understand that the audit presentation is as important as the report. Therefore, our standard reports provide you with the marketing strategy in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals.

Depending on your preference, we also offer a presentation for bespoke audits, which can be conducted through Zoom or onsite. Our team will work with you to ensure that the presentation is tailored to your unique needs and goals and that all information is presented clearly and concisely.

Contact us to learn more about our digital marketing auditing services and how we can help you achieve your goals.

How long does the newsletter audit take to complete?

When you purchase a newsletter audit from us, we’ll send you a questionnaire to fill out. Once we’ve received the questionnaire, we’ll let you know if there are further questions. Once we have all the info, we’ll need ten working days to complete the audit. 

The audit will be delivered to you by WeTransfer. We then offer seven days of email support to answer any questions.

We understand that the audit presentation is as important as the report. Therefore, our standard reports provide you with the newsletter report in PDF form, which includes detailed information on the recommended tactics and steps to take to achieve your goals.

Depending on your preference, we also offer a presentation for bespoke newsletter audits through Zoom or onsite. 

Contact us to learn more about our newsletter auditing services and how we can help you achieve your goals.

Can I customise the audit to my specific needs?

Yes, you can.

At DG Consulting, we offer standard and bespoke newsletter audits for hotels, restaurants and food & beverage brands. Our standard audits provide an overview of the vital newsletter metrics, allowing you to make informed decisions about the areas of your email marketing strategy that need improvement.

We also offer bespoke newsletter audit packages for customers who need more tailored advice. These are designed to meet your specific needs, allowing you to focus on the areas you feel need the most improvement. 

Our newsletter audits help hospitality businesses improve their online presence, boost website traffic and increase their ROI. We understand that each hospitality business is different, so we take the time to understand your specific needs, objectives and goals. 

We understand the importance of staying ahead of the competition. So our audit reports will provide you with valuable insights that you can use to improve your email marketing efforts.

If you want to learn more about our newsletter audit services or request a bespoke quotation, don’t hesitate to contact us. 

We look forward to helping you take your email marketing to the next level.

Will I receive a report with actionable insights?

Yes, our newsletter audit will provide you with specific recommendations for improving your email marketing efforts so that you can make the most of your hospitality business. Our audit will consider your goals, target audience and current digital marketing activity, giving you an action plan for each channel to ensure you’re making the most of your digital marketing.

We understand that hospitality businesses have unique needs, so we provide tailored and specific recommendations based on our extensive experience. Our audit will provide a plan for quick wins and high, medium and low-priority actions to ensure your email marketing efforts are as targeted and effective as possible.

We’ll also guide how to measure the success of your newsletter marketing and provide you with data-driven insights so that you can track the success of your campaigns. By taking a holistic approach to newsletter marketing and looking at the bigger picture, we can help you ensure your efforts are as effective and efficient as possible.

Will I be able to ask questions or seek clarification about the audit report after receiving it?

Communication is vital to achieving success.

As such, we are pleased to offer the following for our standard audits: seven business days of Q&A support via email to ensure that you are fully equipped to implement the action plan confidently.

The number of revisions and feedback sessions for bespoke strategies will vary depending on your requirements. We will work closely to develop a comprehensive plan that fits your budget and drives results.

How often should I conduct a newsletter audit?

A newsletter audit should be conducted at least once a year, although some businesses may choose to do it more frequently, such as every six months.

The frequency of the newsletter audit may also depend on the size of your email list, the frequency of your email campaigns, and the goals of your email marketing strategy.

By conducting a regular newsletter audit, you can keep track of the performance of your email campaigns, identify any areas that need improvement, and make data-driven decisions to optimise your email marketing efforts.

5 STAR SERVICE AS STANDARD

What Our Clients Say

Clinton ReynoldsNatasha BordersHarj Dhillon
What a Brilliant Result and a fantastic service.. Highly Recommended!! would definitely progress further marketing opportunities with Dawn.. Thanks you! Cheers
Clinton Reynolds
Dawn was patient and helpful - we're sure it will be useful for the business and we are looking forward to implementing your suggestions- thank you! (:
Natasha Borders
Dawn was extremely quick and efficient - way beyond my dreams. I would use her again in a jiffy! Her report and assistance have been invaluable - great work, many thanks!
Harj Dhillon