Digital Marketing for Boo's Restaurant Launch
Boo Burger takes pride in elevating the classic burger joint experience with a unique Boo-style twist. Rooted in a passion for the American fast-food culture, Boo takes the humble burger and makes it better.
With a vibrant atmosphere, friendly staff, and a commitment to quality, Boo has become a go-to destination for burger aficionados.
Boo sought to make a splash with the launch of their new location in Preston. DG Consulting stepped in to ensure that Boo’s grand opening was nothing short of a culinary celebration.
We provided a comprehensive suite of restaurant marketing services, from soft launch planning to influencer engagement, to secure Boo’s place in the hearts and appetites of the local community.
Services Rendered:
- Soft Launch Planning and Assessment
- Pre-Launch Campaign Development
- Influencer Strategy and Engagement
- Landing Page Creation
- Grand Opening Event Planning
- Post-Grand-Opening Email Campaign
- Ad Campaign Plan and Execution
- Press Release Creation and Distribution
- Social Media and SEO Content Calendar
Our collaboration with Boo Burger led to a highly successful launch, with a bespoke marketing plan that included detailed customer profiling and year-round campaigns.
Hamza Waseem from Boo Preston lauded the professionalism and thoroughness of the pre-launch marketing strategy, which set the stage for a long-term partnership for future restaurant openings.
The aim was to ensure a seamless and impactful market entry for Boo’s new Preston unit. We crafted a strategy covering the launch’s complete lifecycle—from anticipation-building pre-launch activities to sustained post-launch engagement.
By collaborating with influencers, creating targeted ad campaigns, and establishing a robust content calendar, we drove awareness and excitement for the brand.
