Digital Marketing for Boo's Restaurant Launch
Boo is a burger brand in the UK, known for its unique style of American burger joint classics that explode with flavour. With a cool vibe and different modes of user experiences, Boo Burger targets 18-35-year-old professionals and students.
Boo approached us for a comprehensive pre and post-launch marketing plan to generate mass awareness and increase sales for their new restaurant in Preston.
The requested services included PR outreach, campaign planning, influencer outreach/events, event management, media relations, brand ambassadors, content repurposing, KPI tracking, and execution of marketing plans. The client further asked for OOH and guerrilla marketing, buzz marketing, tourism marketing, local marketing, and social media campaigns.
Boo Burger’s pre-launch marketing plan was a great success, generating mass awareness and increasing sales. With a detailed customer profile, campaigns for the whole year, and a 12-month content calendar, Boo Burger was able to execute its marketing plans effectively.
Boo was impressed with our work and praised our efficiency in completing the pre-launch marketing plan. We continue to support them.
