Download Restaurant Marketing Trends 2023
Social media has evolved, omnichannel is the new normal and customer expectations have changed. The webinar covers digital marketing trends in the restaurant industry for 2023, including live streaming, AR/VR, and online shopping.
[00:02]( • Restaurant Marketing Trends 2023 ) 2023 digital marketing trends: short-form video, AR/VR, and live streaming – Live streaming is expected to become even more popular in 2023 to maintain brand relevance and authenticity on social media. – Restaurants can use AR to promote dishes and Virtual Reality to promote venues, and there’s been a rapid increase in online shopping, particularly amongst Millennials and Gen Z.
[07:13]( • Restaurant Marketing Trends 2023 ) Restaurants can optimise their Instagram profile for greater impact in 2023 – Restaurants can use Instagram’s 3D photos, message reactions, and story features to engage customers – Custom audiences can be created by uploading email addresses to Facebook ads account – Restaurants should get granular with their advertising and target specific customer groups – Instagram stories support food orders and lead generation – Posting at times when engagement is high is important for algorithm ranking
[14:11]( • Restaurant Marketing Trends 2023 ) Use Carousel posts and TikTok for higher engagement and reach – Carousel posts have the highest engagement on Instagram. Use them to showcase different combinations of food – TikTok has over a billion active users, with 60% from Gen Z and 18 billion views in the recipes and cooking category
[20:53]( • Restaurant Marketing Trends 2023 ) LinkedIn introduces new features for better user experience – LinkedIn has seen a 22% increase in engagement in the last year, with over 71% of users from outside the US and Canada – New features include customised SEO titles and descriptions for articles, Creator mode for personal profiles, auto-captions for videos, and in-app post scheduling
[27:15]( • Restaurant Marketing Trends 2023 ) YouTube updates include watch parties and chapters – Watch parties allow viewers to watch and comment on videos simultaneously – Chapters allow viewers to skip to the parts of the video they’re most interested in
[34:08]( • Restaurant Marketing Trends 2023 ) Optimise your Twitter and Pinterest profiles for better engagement – Use tweet threads to expand your reach on Twitter – Create attractive boards and pins on Pinterest to evoke inspiration
[40:41]( • Restaurant Marketing Trends 2023 ) Snapchat and Google Maps are powerful tools for restaurant marketing – Snapchat offers augmented reality lenses, mobile commerce platform, and ephemeral content for engaging customers – Google Maps provides extensive listings, reviews, and optimisation for voice search and engagement tactics
[47:10]( • Restaurant Marketing Trends 2023 ) Optimise your restaurant website and email campaigns for better customer experience and engagement. – Ensure your website is mobile-ready and has a fast loading speed. – Incorporate interactive menus, landing pages, call-to-actions, and personalised email campaigns with automation and segmentation.
[53:28]( • Restaurant Marketing Trends 2023 ) Tips for delivering an omnichannel experience to diners – Define brand tone and visual identity – Understand customer channel usage, create target personas, and map their journey – Use artificial intelligence and a centralised dashboard for consistency and analytics – Use CRM for customer data and preferences, and create standard operating procedures for communications – Take advantage of various social media platforms and their features – Ensure high-quality images and videos on Google Maps and mobile-friendly website with clear calls to action – Segment newsletter audiences and use personalisation tags for emotional connection
Last Updated on 4 December 2023 by Dawn Gribble