Facebook and Instagram have announced updates to help creators monetise their content. As part of these updates, they are testing a new invite-only holiday bonus on Instagram for creators in the United States, South Korea, and Japan. This holiday bonus rewards creators for sharing their creativity through reels and photos, including single-image posts and carousels.
Selected creators will receive an invitation to participate in the test and can activate the holiday bonus to start monetising their content. Creators will earn based on the number of reel plays and photo views they receive during the bonus period as long as the content aligns with the platform’s Content Monetisation Policies.
For creators in South Korea and Japan, the holiday bonus will be known as the year-end bonus. This initiative aims to support creators in these countries and provide them with additional opportunities to earn money from their content. The test will run until the end of the year, allowing creators to explore new monetisation options and potentially increase their earnings during the holiday season.
Exceeding 1 Million Instagram Subscriptions
For content creators who have already established a strong community, Instagram Subscriptions offer a valuable opportunity to earn consistent income by providing exclusive content and experiences to their subscribers. Since expanding access to more creators earlier this year, there are now over 1 million active subscriptions on Instagram. Subscriptions for creators were launched in an additional 35 countries.
To support creators in growing their subscriber base, Instagram has introduced new promotional tools. These include prominently displaying the Subscribe button when followers view content in their feed, as well as making it easier for creators to welcome new subscribers through direct messages (DMs) and Stories.
Currently, Meta (the parent company of Instagram and Facebook) waives subscription fees for creators using this product on both platforms. However, creators will receive six months’ notice before any changes are made to this approach.
Creator Tools – Facebook Subscriptions
Subscriptions are also available on Facebook, and there are plans to expand access to millions more creators in the coming months. To help creators build their subscription communities, Facebook is introducing more ways for followers to subscribe, such as via Reels and Stories. Additionally, creators will have the ability to offer free 30-day subscription trials to their fans. Facebook is also rolling out more control over pricing, allowing creators to adjust the price of their subscriptions over time.
Creator Tools – Instagram Gifts Reach a Global Audience
Instagram gifts provide a way for creators to receive support from fans who appreciate their content and earn money. Users can purchase Stars and share virtual gifts directly within the Instagram app to show appreciation for the Reels they love. Recently, access to gifts was expanded to creators in numerous countries worldwide.
On Facebook, limited-time Fall and holiday-themed virtual gifts are available until the end of the year. Creators will be invited to produce festive content and participate in challenges to collect gifts that unlock perks. Fans can purchase these seasonal gifts using Stars and send them to their favourite creators as a token of appreciation.
Enhancing Participation with Creator Tools in Ads
Many creators on Facebook and Instagram earn money by partnering with brands for Branded Content and Partnership Ads. To streamline the process, Facebook is making it easier for creators to participate in ads. When creating Instagram Stories, creators will receive additional information about ad eligibility. Suppose a creator selects “Allow brand partner to boost” when creating a story. In that case, they will be prompted to address ad eligibility errors in their content.
Instagram and Facebook will continue to offer a range of monetisation options for creators to connect with their audience and earn money. Recognising that creators have diverse needs, depending on where they are in their creative journey, Meta is committed to providing a variety of products that enable creators to earn from brands, fans, and the Meta platform itself. The goal is to empower creators to find the best combination for them.
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