With the constant evolution of consumer preferences and market dynamics, making decisions based on assumptions is risky. Without accurate data, your marketing efforts may fall flat, wasting time and money. Many businesses fail to realise they’re missing out on the very insights that could drive growth and optimise their strategies.
With a clear understanding of market trends and customer behaviour, you can confidently make decisions that put your business on the path to long-term success. With over 20 years of experience and membership in the Chartered Institute of Marketing, I’ve helped businesses unlock new growth opportunities and optimise their strategies.
What’s Included in the Market Research?
Industry Trends & Forecasts
Gain a forward-thinking strategy by identifying emerging trends that position your business for sustained success and growth.
Competitive Landscape Analysis
Unlock a clear competitive advantage by understanding key market players and using insights to outperform them with precision.
Consumer Demographics
Develop targeted strategies that resonate with your ideal customers, ensuring your marketing efforts hit the mark every time.
Market Size and Growth
Expand confidently by understanding your market’s true potential, and identifying high-growth opportunities that fuel your business’s future.
Market Segmentation
Maximise your marketing ROI by focusing on the right customer segments, allowing for personalised strategies that deliver stronger results.
Price Analysis
Optimise your pricing strategy with insights that ensure you’re meeting customer expectations while maximising revenue and profits.
Content Consumption
Drive engagement by understanding exactly what content your audience craves, delivering value that builds brand loyalty.
Tech Stack and Distribution Channels
Streamline your operations and increase efficiency by identifying your business's most effective tech and distribution channels.
Consumer Pain Points
Address your customers’ core challenges, building stronger relationships and delivering solutions that drive customer satisfaction and loyalty.
Market Entry Barriers
Reduce risks and navigate obstacles with ease, ensuring a successful and smooth entry into new markets that accelerate growth.
Advertising and Promotional Effectiveness
Maximise the impact of your advertising efforts by identifying the channels and campaigns that resonate most with your target audience.
Actionable Recommendations
Turn complex data into clear, actionable strategies that drive measurable success, giving you the confidence to make informed business decisions.
Who I’ve Worked With
What People Say
Dawn was incredible - and provided us with lots of valuable information
Itai Itzvan
School of Positive Transformation
Fantastic! Dawn has done all the work agreed and more. Very precise and reliable!
Andrea N
Confidential
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
Why Choose DG Consulting?
Tap to Learn More
Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who Can Benefit from Market Research?
This research is available for any business looking to unlock valuable insights and drive impactful results. It’s ideal for:
- Business Owners: Seeking clarity on how their market positioning aligns with business goals and delivers measurable outcomes.
- Marketing Managers and Directors: Looking for actionable data to optimise strategies, improve campaigns, and enhance customer engagement.
- Industry Leaders: Aiming to stand out in a competitive market by refining their social media presence and reaching their target audience more effectively.
- Customer Experience Teams: Needing insights into how customer interactions across social platforms influence brand perception and overall satisfaction.
Whether your goal is to boost engagement, increase conversions, or stay ahead of the competition, this market research provides the insights you need to succeed.
How Long Will the Market Research Take?
The time required to complete your market research depends on the depth of analysis and insights you require:
- Focused Research: Delivered within 3–4 weeks
- Comprehensive Research: Delivered within 4–6 weeks
- Premium Research: Delivered within 6–8 weeks
These timelines begin only after you have provided all the necessary information and documentation requested during onboarding. This ensures that the research is thorough, data-driven, and tailored to your specific needs.
How Quickly Can You Start the Market Research?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Can I Get Support If I Have Questions About the Market Research?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.
Making decisions without data is gambling – Get the insights you need
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.
