Tailored market research solutions
Market Research is the foundation for making informed, strategic decisions in the competitive hospitality sector. At DG Consulting our market research services are designed to gain actionable insights into customer preferences, industry trends, and competitor strategies. Whether you are looking for marketing intelligence to share with franchisees or exploring new cultures of rebranding, with our data-driven approach, we help you understand the evolving market landscape and identify growth opportunities.
Our Proven Approach to Competitor Analysis
Market Segmentation Analysis
Customer Behaviour Analysis
Competitor Benchmarking
Industry Trends Monitoring
Actionable Strategic Recommendations
Gain insights into your audience with advanced market segmentation, allowing targeted and effective communication strategies.
We conduct detailed research on guest preferences, enabling you to align offerings with customer expectations for enhanced satisfaction
Understand where you stand in relation to competitors. We offer in-depth competitor analysis to help you outperform them.
We track industry shifts and consumer trends, ensuring that your business adapts proactively and remains relevant in an evolving market.
Based on our findings, we provide clear, data-backed recommendations to enhance your strategy, optimise ROI, and drive long-term success.
What You Get from Our Market Research
Our Market Research service provides detailed insights tailored to the hospitality industry; we use a blend of primary and secondary research using high-quality data and best practices to uncover new insights, giving your business a competitive advantage:
- Comprehensive Audience Analysis: We segment your audience into key demographic and psychographic categories, helping you understand who your ideal guests are and how best to reach them. This analysis includes insights into their preferences, spending habits, and booking behaviours.
- Industry Benchmarking: By comparing your business to industry benchmarks, we help you identify gaps in your offerings and opportunities for improvement. This includes tracking key competitors to understand their strengths, weaknesses, and strategic moves.
- Customer Journey Mapping: We evaluate the customer journey from awareness to post-purchase feedback. This analysis highlights key moments of opportunity for guest engagement, ensuring a seamless and positive experience at every touchpoint.
- Product and Service Testing: Gain insights into which of your offerings connect most with customers. Our testing includes product performance reviews, menu analysis, and service delivery evaluations, enabling you to refine your offerings to meet market demand effectively.
- Market Trend Analysis: We deliver insights on emerging trends within the hospitality industry, including shifts in customer preferences, STEEPLE, seasonal changes in demand, and opportunities presented by new technologies. This helps you make proactive decisions for future growth.
- Pricing Strategy and Positioning: Our research will help you establish the most effective pricing strategy for your services based on competitor pricing, value perception, and consumer expectations. This ensures optimal profitability while maintaining guest satisfaction.
- Customised Reporting and Recommendations: Receive a detailed, data-backed report with actionable insights tailored to your business needs. We include strategic recommendations designed to help you make informed decisions, improve performance, and achieve long-term growth.
Frequently Asked Questions
Who does our Market Research Help?
Our Market Research service is designed to help stakeholders across the hospitality industry, including:
- MD Owner/Operator: Gain a strategic overview of your market positioning and competitive landscape.
- Holding Company: Receive insights to make data-driven decisions across your portfolio.
- Franchisee: Understand your local market dynamics and adapt strategies accordingly.
- CMO: Identify key market trends and optimise marketing campaigns for maximum ROI.
- CFO: Gain confidence in budget allocations based on researched market opportunities and risks.
- Operations: Understand how market insights can inform operational improvements and guest satisfaction.
- Front line teams: Equip your team with knowledge of guest preferences and trends to enhance service.
- In-house marketing teams and contractors: Use insights to create more targeted and impactful marketing campaigns.
How long does the Market Research take?
The timeframe for Market Research depends on the level of service chosen:
Check-In Market Research: Typically completed within 10-15 business days. This includes a focused overview of your target audience and key industry trends.
Extended Market Research: Requires 15-20 business days. It includes a deeper dive into guest behaviour, competitor benchmarking, and market segmentation.
All-Inclusive Market Research: Takes approximately 20-25 business days. It provides an all-encompassing analysis of market positioning, audience insights, competitor activity, and long-term strategic recommendations.
What will the Market Research cost?
Do you offer a free market research sample?
Regretfully, we do not offer free samples. We work with select clients with the thoroughness needed to provide real value. Our premium research offers detailed analysis and advice backed by data and proven methodologies. We believe in real, tailored insights using high-quality sources, not generic, automated reports. Every project is completed by senior marketers with decades of international hospitality experience.
We place a high value on our time and expertise. When we’re not working to deliver measurable results for our clients, we are continuously investing in our own knowledge—staying up to date with the latest industry trends, understanding shifts in buyer behaviour, and analysing changes in the macro environment. This ensures we are always at the forefront of the best digital marketing practices. Because of this, we focus our efforts on high-impact audits rather than free, generic assessments. This dedication ensures that when you partner with us, you receive the very best service, grounded in the most current and actionable insights.
What are the next steps?
Step 1: Complete the Contact Form
Step 2: A member of our team will reach out within 1 working day to arrange a discovery session. This can be conducted over a video call, questionnaire, or on-site* visit, depending on your communication preferences.
Step 3: Following the discovery session, we will send over a proposal and the next steps via a secure server to share information. As members of CIM, we are bound by a strict code of conduct. All materials and communication are treated with the utmost confidentiality. See our Code of Ethics for more information.
Step 4: We’ll perform an in-depth audit and deliver a comprehensive report with tailored, actionable insights specific to your brand.
Step 5: We’ll provide a Q&A session to answer any questions about the report. This can be conducted over a video call, questionnaire, or on-site* visit
* Please note that on-site visits may incur travel and accommodation costs.
What People Say
I’ve worked with Dawn on several projects in UK and Middle East and she is my “go to” guru for all things digital. Her experience and understanding of how to get the most out of your online presence has delivered valuable returns on our projects
Michele Young
wagamama international
Working with you was a great pleasure. It shows very high levels of professionalism in auditing, driving and implementing the best practices in digital marketing and social media management. You are definitely on top of my preferred and recommended companies.
Ossama Charrouf
Jannah Hotels & Resorts
Dawn has been a pleasure to work with. She's efficient, competent and uses well-considered processes. Her insights are based on a mix of trusted data and thoughtful creativity.
Carl Dennie
Jerrard Wayne Creatives
