Download Hospitality Trends 2023 Report
[00:00]( • Hospitality Trends 2023 ) Hospitality industry trends: Personalisation and family travel – Value for money is becoming increasingly popular, even among higher income brackets. – Personalisation through attribute-based selling and AI technology can improve customer experiences. Family travel is on the rise.
[04:11]( • Hospitality Trends 2023 ) Hotels should offer flexible configurations, pet services, and hybrid spaces to reach a broader market and generate additional revenue. – Business trips are bouncing back, but companies are trading down on accommodations to cut costs. – Breakfast is essential for a positive hotel experience and can indirectly affect the overall score and search engine rankings.
[08:31]( • Hospitality Trends 2023 ) Food tourism trends: local produce, craft beverages, and functional food – Food tourism is shifting towards local produce and agricultural experiences, creating opportunities for partnerships with growers and brewers. – Functional food is gaining popularity due to increased anxiety and stress, with consumers seeking mood-boosting ingredients and health-related benefits. Health-conscious parents are also demanding more nutritious options for children’s menus.
[12:22]( • Hospitality Trends 2023 ) Google Maps and Influencer Marketing for Hotels – Google Maps offers multi-tool-like features to boost brand reach and personalised recommendations through AI. – Working with micro and nano influencers can produce credible content and increase brand impact, especially for niche-specific tourism searches.
[16:23]( • Hospitality Trends 2023 ) Competitive socialising, digital transformation, and AI are key trends in hospitality for 2023. – Competitive socialising is a new breed of immersive experiences that include activities like axe throwing, ping pong, and escape rooms, popular with Millennials, Gen Z, and families. – Digital transformation is growing in tourism services, providing travellers with more immersive experiences, and demand for booking features such as virtual exploration of destinations and rooms is increasing. – AI-powered analytics, chatbots, and robotics are being used to streamline customer service, solve staff shortages, and improve customer experience in smart hotels.
[20:24]( • Hospitality Trends 2023 ) Google Analytics 4 (GA4) is a machine learning-based event-based data model that predicts user behaviour and conversions. – GA4 uses machine learning to identify and predict upcoming trends and insights. – GA4 operates across platforms and doesn’t rely on cookies.
[24:13]( • Hospitality Trends 2023 ) Social media platforms are introducing new features to make advertising more accessible and effective. – Facebook’s Advantage Plus shopping ads allow brands to test created variations and drive conversions through fully automated campaigns. – Instagram’s new features, such as collabs Creator Marketplace and affiliate tools, make brand partnerships and affiliate marketing more accessible for people to participate in. YouTube’s short-form content will remain a significant trend in 2023, and investment in Connected TVs is still expected to rise by double digits.
[27:54]( • Hospitality Trends 2023 ) Key takeaways: – Implement dynamic pricing models and capture customer data for personalisation. – Assess amenities and adopt attribute-based selling for blended spaces. – Create offers for multi-generational travel and upgrade food options. – Incorporate influencer marketing and short-form video into content strategies. – Take advantage of YouTube-connected TV ads for cost savings and impact.
Last Updated on 4 December 2023 by Dawn Gribble