Latest Marketing News, Trends, Buyer Insights & Strategic Intelligence
Welcome to this week’s newsletter, where I share the latest hospitality news and trends.
☕ Let’s Check In
Instagram Will Now Allow Users to Download Publicly Posted Reels Content
Instagram now allows users to download publicly posted Reels content to their camera roll.
This new feature will enable broader sharing of TikTok content and help boost branding for creators, as their username will be included on the downloaded clip. Creators can turn off downloads for their content in their Account Settings, and private content cannot be saved.
The feature is currently only available to selected users in the US and will be rolled out globally in the coming weeks.
By creating compelling Reels showcasing their offerings, hotels and restaurants can now reach a wider audience and potentially attract more customers across TikTok and Instagram, as well as collaborate with influencers across channels.
TikTok Launches Interactive Add-Ons to Drive Promotional Engagement
TikTok has introduced Interactive Add-Ons to increase user engagement with promotions. These new features allow brands to invite users to interact with their ads through pop-ups, stickers, and other visual elements.
Users who engage with brand videos on TikTok are more likely to purchase. The Interactive Add-Ons come in two forms: Standard and Premium.
Standard add-ons focus on driving clicks and conversions, while Premium add-ons are designed to increase brand awareness and community building.
Standard add-ons include display cards, gift code stickers, voting stickers, and countdown stickers. Premium add-ons include pop-out showcases, gestures, and Super Like 2.0.
These new features allow hotel and restaurant brands to capture users’ attention and increase engagement with their TikTok ads.
Sommelier Roundtable: What Makes a Great Restaurant Guest?
Being a great restaurant guest involves more than being polite and tipping well.
These wine professionals say several key qualities make a memorable dining experience.
Firstly, a great guest is willing to relinquish control and trust the restaurant’s suggestions for food and wine. They show genuine interest in exploring different wines and flavours.
Secondly, they approach the dining experience with an open and curious attitude, allowing the restaurant to provide a unique and one-of-a-kind experience. This enthusiasm and excitement contribute to making the meal special.
5 Reasons CPG Food and Beverage Brands Are Choosing Snapchat
Snapchat has become a popular choice for consumer packaged goods for several reasons. With 750M monthly active users worldwide, Snapchat is ranked as the happiest platform among its competitors; this positively impacts CPG food and beverage brands, as people with an optimistic mindset are more receptive to advertising.
In fact, Snapchatters are 45% more likely to recommend brands and 34% more likely to purchase the products advertised.
Snapchatters regularly discuss snacks and drinks, making it an ideal platform for CPG brands to be part of these conversations.
Twitter’s New Ad Revenue Share Program Is Close to Launch
Twitter will soon launch a new ad revenue share program allowing creators to earn money from ads displayed in their tweet replies.
This program will be available to Twitter Blue subscribers. It will count ads served in the replies of verified users. This program aims to attract more creators and increase the amount of content on the platform.
Snap Research Introduces a New Text-to-Image Diffusion Model for Generative AI
Snap Research has developed a text-to-image diffusion model called SnapFusion that can generate high-quality images from natural language descriptions in under two seconds on mobile devices.
This breakthrough allows users to generate crisp and clear images in seconds rather than minutes or hours. Although it is still in its early stages, this model has the potential to greatly enhance generative AI experiences on mobile devices in the future.
Feeling Jet Lagged? Qantas Cracks the Code, New Report Shows
Research conducted by Qantas and the University of Sydney’s Charles Perkins Centre found that it is possible to reduce the effects of jet lag by reshaping the inflight travel experience. The study involved monitoring 23 volunteer customers on 20-hour flights who followed a specially designed menu, lighting, sleep, and movement sequences.
The findings indicated that the tailored sequences resulted in less severe jet lag, better sleep quality, and improved cognitive performance after the flight compared to traditional in-flight schedules. The trials included adjusting cabin lighting schedules, meal timing, menu items containing tryptophan, and aligning with the destination time zone to promote better sleep.
Qantas will implement these findings in their Project Sunrise flights, including a Wellbeing Zone onboard where passengers can stretch and exercise.
YouTube Releases its 2023 Culture Trends Report
YouTube has released its Culture & Trends Report: Moving at the Speed of Culture. The report examines how creators use groundbreaking tools and technologies to take pop culture in an exciting new direction.
YouTube’s researchers found that some key components are behind the moments that are breaking through: fandom becoming more multilayered, formats expanding, increased access to casual and experiential tools, and an explosion of AI-based technologies.
87% of people have watched at least 4 content formats YouTube offers over the past 12 months.
Each week, I answer your questions and provide expert tips and advice to help you stay ahead of your competition.
How Can I Build a Personal Brand?
Trust, credibility, and relationships with stakeholders are all built on the strength of a person’s brand. Although it requires consistent effort and time, the rewards can be significant for your brand and professional growth.
In a competitive industry like hospitality, a strong personal brand helps professionals stand out from the competition. It allows them to showcase their unique skills, experiences, and qualities that set them apart. A distinct personal brand helps create a positive and lasting impression on employers, colleagues, and guests.
Start a Blog or Podcast and Create Long-Form, Educational Content for Your Industry
One of the most effective ways to build a strong personal brand is by starting a blog or podcast and regularly publishing long-form, educational content related to your work. This allows you to establish yourself as an expert and provide valuable insights to your audience. Make sure that your content addresses your target audience’s needs and interests and aligns with your expertise. By consistently delivering high-quality content, you can attract a loyal following and position yourself as a thought leader.
Popular platforms include WordPress, Substack and SoundCloud.
Republish Your Content on Platforms like Quora, LinkedIn, and Medium
For a wider reach and greater visibility of your personal brand, consider republishing your blog content on platforms like Quora, LinkedIn, and Medium.
Include a link to your website or profile page in each republished article to drive traffic and encourage readers to explore more of your content. This strategy can help you build credibility and establish yourself as an authority in your industry.
Both Quora and Medium offer content monetisation, with LinkedIn expected to add this feature soon, which could add an additional income stream.
Keep Your Social Profiles Consistent and Focus on Your Ideal Audience
When it comes to building a strong online personal brand, consistency is key.
Your social media profiles should reflect your personal brand’s values, messaging, and visual identity. Use professional profile pictures and cover images that align with your brand image. Tailor your content to cater to your ideal audience and engage with them regularly – set aside a minimum of 15 minutes a day dedicated to online networking.
Over time you will build a loyal following and consistently strengthen your personal brand by sharing valuable and engaging content- experiment with Q&As, industry insights, personal updates, Memes, trends and polls.
Repurpose Content for Maximum Efficiency
Repurposing content is an efficient way to extend the lifespan of your existing content and reach new people.
Take your blog posts and transform them into different formats, such as e-books, whitepapers, or online courses.
Convert your videos or podcasts into written transcripts or blog posts.
Share snippets of your content on Instagram and Pinterest as visually appealing graphics or quotes.
This approach allows you to cater to different learning preferences and reach individuals who prefer consuming content in other formats.
Build an Email List or Use a Relevant Channel for Your Audience
Keeping in touch with your audience through an email list is an effective way to nurture relationships. Offer valuable content upgrades or exclusive resources in exchange for email subscriptions.
Use email marketing platforms like Mailchimp, Substack or ConvertKit to automate your email campaigns and provide personalised content to your subscribers.
LinkedIn also allows users with Creator mode to send out Newsletters from their personal profiles. Make sure you have this feature switched on – this can be done from your LinkedIn profile.
Engage with the Content Others Put Out There
Building a strong personal brand is about more than just creating and sharing content. Engaging with the content others put out there is equally important.
Your objective here is to enhance and continue the conversation. You can establish yourself as a knowledgeable and respected authority in your field by actively participating in online discussions.
Comment on blog posts, articles, and social media posts that align with your personal brand. Provide valuable insights and engage in meaningful conversations. Ask questions to drive engagement – add emojis to show your personality.
Be Clear About What You Stand For
You must be clear about what you and your brand stand for if you want to build a strong personal brand. Define your values, mission, and unique selling proposition. Communicate these clearly and consistently across all your online channels. Ensure every service, communication, and presence on every platform or channel aligns with your promise.
Consistency and authenticity are key to establishing trust and credibility with your audience.
Stay Authentic and True to Yourself
Above all, building a strong personal brand requires authenticity and staying true to yourself. Be genuine in your interactions, share your personal experiences and stories, and let your personality shine through.
Embrace your uniqueness and showcase it in your personal brand. By being true to yourself, you can attract like-minded individuals who resonate with your values and ultimately strengthen your personal brand and network.
The benefits of building a strong personal brand and online presence are well worth the time and effort.
By following these strategies, you can establish yourself as an industry authority, attract a loyal following, and open doors to new opportunities for professional growth and success.
Industry Trends Watch
Generation Alpha refers to individuals born between 2010 and 2025. Currently, they are still children or teenagers. Still, as they enter adulthood, they will become a significant consumer group with considerable spending power. Gen Alpha is estimated to be the largest generation in history, surpassing even the millennial generation.
Current marketing strategies may target children and their millennial parents or caregivers responsible for making purchase decisions on their behalf. Marketing strategies targeted at Generation Alpha should be age-appropriate and authentic to engage and connect with them.
There is an increasing interest in candlelight concerts due to the desire for intimate and atmospheric musical experiences. Hotels and restaurants can take advantage of this trend by hosting candlelight concerts in their restaurants or hotels and creating a cosy and welcoming atmosphere for their guests while promoting musical talent.
Several factors, including increasing awareness of environmental issues and the desire for authentic and responsible travel experiences, drive the growing trend of sustainable travel. Travellers are seeking out options that minimise their impact on the environment and support local communities.
Hotels and restaurants can capitalise on this trend by communicating their sustainability efforts to customers and incorporating eco-friendly messaging in their marketing strategies.
By embracing sustainable practices, hotels and restaurants can attract and cater to the growing number of travellers who prioritise sustainability in their travel choices.
That’s a wrap for the week!
Please don’t hesitate to contact me with any feedback or suggestions for future topics.
Here’s to Your Success 🥂