
Is Your Events Marketing Strategy Falling
Planning a stand-out event is one thing—ensuring the right audience shows up is another. If your attendance numbers feel underwhelming, a strategic audit can uncover what’s really happening behind the scenes. Without clear insights into audience needs, it’s easy to blow your budget on marketing channels that fail to drive attendance. Overwhelming your audience with constant or irrelevant marketing can lead them to tune out entirely, eroding both trust and attendance rates.
I’ll help you zero in on high-impact promotions and refine your messaging to draw the right crowd. Expect deep insights and strategic clarity on what’s working, what isn’t, and where untapped opportunities lie. As a Member of the Chartered Institute of Marketing and has led marketing initiatives for global brands, I blend real-world experience with proven methodologies to uncover unique angles that set events apart.
What’s Included in the Event Marketing Audit
Who I’ve Worked With






What People Say



Data-Driven Insights for Smarter Marketing
Why Choose DG Consulting?
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Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who does the Events Marketing Audit help?
This audit is specifically designed for event organisers and marketers looking to maximise turnout and attendee engagement. It’s ideal for:
- Event Planners & Coordinators: Seeking clarity on underperforming promotional tactics and how to increase registrations.
- Marketing Managers: Wanting a fresh, external perspective to identify gaps and optimise their current event campaigns.
- Operations & Support Teams: Looking for practical strategies to streamline attendee touchpoints and improve the overall experience.
- Conference & Expo Hosts: Aiming to stand out in a competitive market and attract more sponsors and attendees.
Whether you’re facing low ticket sales, lacklustre engagement, or difficulty standing out in a crowded events space, this audit uncovers areas for improvement and clear steps to grow your impact.
Who Is the Events Marketing Audit Not Suitable For?
While this audit delivers deep insights for established event teams, it might not be the right fit if:
- You’re a Brand-New Organiser: If you haven’t hosted an event yet or have minimal data, the audit won’t offer as much immediate value.
- You’re Unwilling to Adjust Your Strategy: The findings require follow-through. You won’t see meaningful improvements if you’re not open to making changes.
- You Prefer Quick Fixes Over Solid Foundations: If you’re looking for a band-aid solution instead of a long-term approach, this audit goes beyond surface-level tactics.
For those still exploring the idea of hosting events or not ready to invest in strategic changes, waiting for a clearer plan or more data may be a better option.
How Long Will the Event Marketing Audit Take?
The time required to deliver your audit depends on the level of detail and analysis you choose:
- Focused Audit: Delivered within 3–4 weeks
- Comprehensive Audit: Delivered within 4–6 weeks
- Premium Audit: Delivered within 6–8 weeks
These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.
How Quickly Can You Start My Event Marketing Audit?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Do You Offer a Free Event Marketing Audit?
No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.
Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.
I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.
Do You Offer Implementation Services?
No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.
Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.
If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them.
Can I Get Support If I Have Questions About My Event Marketing Audit?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day.
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
What Will the Event Marketing Audit Cost?
Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.


A poorly marketed event is an empty room – Don’t let that happen
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.