Is Your Events Marketing Strategy Falling
Short of Its Full Potential?

Planning a stand-out event is one thing—ensuring the right audience shows up is another. If your attendance numbers feel underwhelming, a strategic audit can uncover what’s really happening behind the scenes. Without clear insights into audience needs, it’s easy to blow your budget on marketing channels that fail to drive attendance. Overwhelming your audience with constant or irrelevant marketing can lead them to tune out entirely, eroding both trust and attendance rates.

I’ll help you zero in on high-impact promotions and refine your messaging to draw the right crowd. Expect deep insights and strategic clarity on what’s working, what isn’t, and where untapped opportunities lie. As a Member of the Chartered Institute of Marketing and has led marketing initiatives for global brands, I blend real-world experience with proven methodologies to uncover unique angles that set events apart.

Book Your Event Marketing Audit – Limited Availability

What’s Included in the Event Marketing Audit

Events Marketing Audit - Event Goals & KPIs
Event Goals & KPIs
Gain clarity on your core objectives and key metrics, ensuring every promotional effort directly contributes to measurable success.
Events Marketing Audit - Audience Profiles and Targeting
Audience Profiles and Targeting
Pinpoint your ideal attendees with laser-focused messaging, making it easier to attract the right audience and drive registration numbers.
Events Marketing Audit - Branding and Positioning
Branding and Positioning
Present a compelling brand identity that stands out in a crowded market, elevating your event’s credibility and boosting attendee confidence.
Events Marketing Audit - Website, Landing Pages, Ticketing, and Registration Funnel
Website, Landing Pages, Ticketing, and Registration Funnel
Create a seamless user journey that encourages visitors to register, boosting conversions and improving the overall attendee experience.
Events Marketing Audit - Event Social Media
Event Social Media
Develop an engaged online community that amplifies your event’s message, driving interest and building excitement before the big day.
Events Marketing Audit - Event Collaborations
Event Collaborations
Extend your reach through trusted partners and industry influencers, attracting fresh audiences and enhancing your event’s reputation.
Events Marketing Audit - Paid Advertising and Remarketing
Paid Advertising and Remarketing
Optimise your ad budget by honing in on high-intent audiences, re-engaging past visitors, and converting more potential attendees.
Event Marketing Audit - Event Email Marketing
Event Email Marketing
Strengthen relationships with timely, personalised messages that keep your event top of mind and encourage sign-ups.
Event Marketing Audit - Speaker and Agenda Promotion
Speaker and Agenda Promotion
Highlight expert insights and unique selling points, making your event the go-to destination for learning, networking, and innovation.
Event Marketing Audit - Lead Capture and Nurture
Lead Capture and Nurture
Turn casual interest into confirmed registrations by delivering the right content at the right time throughout the buyer journey.
Event Marketing Audit - Post Event Follow-Up
Post Event Follow-Up
Retain attendee engagement, gather actionable feedback, and continuously refine your approach for even better results next time.
Event Marketing Audit - Actionable Recommendations
Actionable Recommendations
Get a clear, prioritised plan that paves the way for immediate improvements and sustainable growth in all your future events.
Not sure where to start? Get in touch

Who I’ve Worked With

SIAL Middle East
The European Digital Banking Summit
Social Media Week
bpw
Middle East Food Forum
world-of-food-abu-dhabi

What People Say

Dawn has proven that no task is too small nor too large, she contributes and take initiative in so many ways (with much success) that a project manager is needed just to keep up with her. Her sound mind of technical insights, delivery, skills and combination of social-digital and communications is a perfect mix, blend and recipe for success. Always has been a pleasure and always will be a pleasure working with her!
Testimonial by Asaad Al-Shadir
Asaad Al-Shadir
Social Media Week Dubai
Dawn was amazing as always, and an integral part of the launch of our new stores. Very experienced and highly recommended!
Testimonial by Hamza Waseem
Hamza Waseem
IWK Ventures
I rarely come across real creative talent who stand out like Dawn. Since working with her, we have seen a dramatic increase in inbound leads, conversions and search engine rankings. It’s a pleasure working with her and I look forward to continue working with Dawn as she enables our business to grow and reach a bigger market.
Testimonial by Shev Walker
Shev Walker
Party Ace

Data-Driven Insights for Smarter Marketing

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% of marketing professionals say AI enhances event experiences by enabling more personalised interactions.
Source: Statista
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21-30% is the average open rate for event-related emails, setting a benchmark for campaign effectiveness.
Source: Eventbrite
0
% of event organisers plan to maintain or increase in-person events in 2025, signalling strong sponsorship opportunities.
Source: Eventcube
0
50% increase in event-related social media mentions can be achieved with special offers.
Source: Whova
0
% of event planners use influencer marketing as part of their social media strategy.
Source: Eventcube

Why Choose DG Consulting?

Tap to Learn More

Expertise

  • Over 20 years of experience in digital marketing strategy.
  • Member of the Chartered Institute of Marketing.
  • First-Class Bachelor’s Degree in Business Management.
  • Member of the Institute of Hospitality.
  • Deep understanding of business challenges and delivering strategies that work.

Experience

  • Over 100 five-star reviews from satisfied clients worldwide.
  • Expertise in strategic thinking and customer experience
  • Most Innovative Digital Marketing Strategist 2023.
  • Best Digital Marketing Specialist 2020.
  • Excellence in Digital Marketing & CX 2020.

Insights

  • TV Expert Contributor and Industry Judge.
  • Keynote Speaker, Panelist, Host, and Guest Lecturer.
  • Writer and popular author on Substack & LinkedIn.
  • Neurodivergent-led business
  • #AskDawnGribble – Your go-to for practical marketing insights.

Frequently Asked Questions

Who does the Events Marketing Audit help?

This audit is specifically designed for event organisers and marketers looking to maximise turnout and attendee engagement. It’s ideal for:

 

  • Event Planners & Coordinators: Seeking clarity on underperforming promotional tactics and how to increase registrations.
  • Marketing Managers: Wanting a fresh, external perspective to identify gaps and optimise their current event campaigns.
  • Operations & Support Teams: Looking for practical strategies to streamline attendee touchpoints and improve the overall experience.
  • Conference & Expo Hosts: Aiming to stand out in a competitive market and attract more sponsors and attendees.

Whether you’re facing low ticket sales, lacklustre engagement, or difficulty standing out in a crowded events space, this audit uncovers areas for improvement and clear steps to grow your impact.

Who Is the Events Marketing Audit Not Suitable For?

While this audit delivers deep insights for established event teams, it might not be the right fit if:

 

  • You’re a Brand-New Organiser: If you haven’t hosted an event yet or have minimal data, the audit won’t offer as much immediate value.
  • You’re Unwilling to Adjust Your Strategy: The findings require follow-through. You won’t see meaningful improvements if you’re not open to making changes.
  • You Prefer Quick Fixes Over Solid Foundations: If you’re looking for a band-aid solution instead of a long-term approach, this audit goes beyond surface-level tactics.

For those still exploring the idea of hosting events or not ready to invest in strategic changes, waiting for a clearer plan or more data may be a better option.

How Long Will the Event Marketing Audit Take?

The time required to deliver your audit depends on the level of detail and analysis you choose:

  • Focused Audit: Delivered within 3–4 weeks
  • Comprehensive Audit: Delivered within 4–6 weeks
  • Premium Audit: Delivered within 6–8 weeks

These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.

How Quickly Can You Start My Event Marketing Audit?

I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.

My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.

If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.

If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.

Do You Offer a Free Event Marketing Audit?

No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.

Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.

I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.

Do You Offer Implementation Services?

No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.

Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.

If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them. 

Can I Get Support If I Have Questions About My Event Marketing Audit?

Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:

This ensures you’re fully supported as you implement the recommendations from the audit.

Secure Your Spot – Limited Monthly Availability

What Will the Event Marketing Audit Cost?

Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.

Focused
from
£2495
  • Covers your top 4 event marketing areas—ideal if you’re looking for quick wins and immediate improvements.
  • Focuses on Website & Registration Funnel, Social Media Outreach, Email Marketing, and Basic Competitor Benchmarking.
  • Bespoke audit report with actionable insights tailored to your event goals.
  • Clear, prioritised action plan to help you kick off improvements right away.
  • Prioritised action plan
Popular
Comprehensive
from
£4495
  • Everything included in the Focused Events Audit, plus additional areas like Brand Positioning, Paid Advertising & Retargeting, and Influencer Collaborations.
  • In-depth audit report covering 7 key aspects of your event marketing strategy.
  • Detailed competitor benchmarking for multiple focus areas.
  • Compliance check to ensure alignment with industry best practices.
  • Strategic roadmap for sustainable growth and consistently higher attendance.
Premium
from
£8995
  • A complete, end-to-end review of all event marketing areas—including advanced Lead Nurturing, Post-Event Follow-Up, and Advanced Analytics.
  • Comprehensive, step-by-step marketing roadmap, fully customised to your unique goals and budget constraints
  • Enhanced competitor benchmarking for deeper market insights.
  • Custom budget and resource allocation strategy to maximise ROI.
  • Two email Q&A sessions for personalised guidance during your implementation phase.

Next Steps

  • 1
    Discovery
    Define Your Goals & Challenges
    Complete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
  • 2
    Proposal
    Clear Next Steps
    Receive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
  • 3
    Confirmation
    Secure Your Audit & Share Documents
    Payment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
  • 4
    Report & Support
    Comprehensive Actionable Insight
    Receive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.

A poorly marketed event is an empty room – Don’t let that happen

With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.

Step 1 of 5