Are You Overlooking Key Insights in Your
E-commerce is evolving at a breakneck pace, leaving many brands unsure which marketing channels truly move the needle. If you’ve ever felt uncertain about whether your strategies are driving real results or just burning through budget, you’re in the right place.
When you’re not clear on what’s working, you risk doubling down on ineffective strategies instead of pursuing meaningful improvements. And too often, brands waste precious resources on growth hacks that fail to address deeper revenue leaks, ultimately stalling any real progress.
No more guesswork or wasted budget. You’ll get a clear breakdown of what’s working, what needs a refresh, and how to optimise your marketing spend for real ROI. As a Member of the Chartered Institute of Marketing with over 20 years of hands-on experience, I’ve helped e-commerce businesses unearth hidden revenue streams and scale faster than they thought possible.
What’s Included in the Ecommerce Marketing Audit
Marketing Strategy and Goals
Make sure every marketing effort lines up with your broader business objectives so you can see tangible, measurable growth.
Branding and Positioning
Create a brand presence that truly resonates with your target market, setting you apart from competitors and building real loyalty.
Website and Digital Presence
Create a frictionless path from the first click to checkout that maximises conversions, ensuring visitors can effortlessly complete their purchase.
Product Page Optimisation
Showcase your products in a way that removes any hurdles to purchase, drives higher average order values, and keeps shoppers coming back.
Social Media and Engagement
Turn social platforms into a lively, interactive storefront where casual followers become engaged shoppers, driving community growth and repeat purchases.
Influencer Marketing and Partnerships
Reach new audiences and earn more trust by partnering with influencers who share your values and speak directly to your ideal customers.
Sales Funnel Optimisation
Set up an efficient funnel that converts interested prospects into paying customers, helping you grow your revenue faster.
Customer Journey Mapping
Identify and enhance key touchpoints so every interaction is smooth and intuitive and encourages repeat business.
Cart Abandonment and Recovery
Recapture lost sales with timely, targeted messages that remind visitors why your products are precisely what they need.
Analytics and Tracking
Gain real-time insights into what’s working (and what’s not) so you can invest in strategies that deliver reliable, predictable results.
Competitive Analysis
Stay ahead by pinpointing where your rivals excel—then use those insights to create a competitive advantage.
Actionable Recommendations
Get a clear, prioritised plan that aligns with your goals, setting you up for immediate improvements and long-term success.
Who I’ve Worked With
What People Say
Fantastic, very comprehensive report.
Andy Moore
Lorem
Absolutely brilliant! Thank you so much 🙂
Jolinda
STW Group
Dawn was incredible - and provided us with lots of valuable information
Dr Itai Ivtzan
School of Positive Transformation
Data-Driven Insights for Smarter Marketing
Why Choose DG Consulting?
Tap to Learn More
Expertise
- Over 20 years of experience in digital marketing strategy.
- Member of the Chartered Institute of Marketing.
- First-Class Bachelor’s Degree in Business Management.
- Member of the Institute of Hospitality.
- Deep understanding of business challenges and delivering strategies that work.
Experience
- Over 100 five-star reviews from satisfied clients worldwide.
- Expertise in strategic thinking and customer experience
- Most Innovative Digital Marketing Strategist 2023.
- Best Digital Marketing Specialist 2020.
- Excellence in Digital Marketing & CX 2020.
Insights
- TV Expert Contributor and Industry Judge.
- Keynote Speaker, Panelist, Host, and Guest Lecturer.
- Writer and popular author on Substack & LinkedIn.
- Neurodivergent-led business
- #AskDawnGribble – Your go-to for practical marketing insights.
Frequently Asked Questions
Who does the Ecommerce Marketing Audit help?
This audit is specifically designed for growing online retailers looking to refine their marketing strategies and boost their bottom line. It’s ideal for:
- E-commerce Business Owners: Seeking clarity on where their marketing efforts fall short and how to capitalise on emerging opportunities.
- Marketing Managers & Directors: Wanting an unbiased perspective on current campaigns to pinpoint gaps and drive better results.
- Operations & Customer Success Teams: Needing actionable strategies to enhance user experience, streamline processes, and retain more customers.
- Investors: Looking for a snapshot of portfolio businesses’ marketing performance, along with recommendations for profitable growth.
Whether you’re missing revenue targets, grappling with weak brand visibility, or struggling to engage the right audience, this audit highlights areas for improvement and offers clear next steps.
Who Is the Ecommerce Marketing Audit Not Suitable For?
While the audit provides deep insights for established online businesses, it may not be the right fit if:
- You’re a New Startup Without a Live Store: The audit’s findings won’t be as actionable if you haven’t launched or have minimal data.
- You’re Unwilling to Invest in Implementation: These insights require follow-through. If you have no plans to adjust budgets or tactics, the benefits are limited.
- You Prefer Quick Fixes Over Strategy: This audit goes beyond surface-level tweaks, so it’s not for those wanting a short-term band-aid.
If you’re still in the idea phase or not open to refining your processes, it may be best to revisit an audit once your business is ready for data-driven growth.
How Long Will the Ecommerce Marketing Audit Take?
The time required to deliver your audit depends on the level of detail and analysis you choose:
- Focused Audit: Delivered within 3–4 weeks
- Comprehensive Audit: Delivered within 4–6 weeks
- Premium Audit: Delivered within 6–8 weeks
These timelines start only after you have provided all the necessary information and documentation requested during onboarding. This ensures the highest quality and accuracy for your audit.
How Quickly Can You Start My Ecommerce Audit?
I take on a limited number of projects each month—typically no more than two. As a specialist in bespoke marketing audits, I focus on quality over quantity. Limiting the number of projects I take on ensures I can dedicate the time and resources needed to deliver in-depth, actionable insights tailored to your business.
My availability is updated regularly on the website. Look for a banner at the top of the page or check the “Services” section for updates. If I’m fully booked, you’ll see an option to join the waitlist.
If all spots for the month are taken, you can join the waitlist. Waitlisted clients are contacted as soon as new availability opens up.
If you know you’ll need an audit in a future month, you can reserve a spot in advance. This ensures your project is prioritised when the time comes.
Do You Offer a Free Ecommerce Marketing Audit?
No, I do not offer free audits. My audits are bespoke, data-driven, and designed to provide actionable insights that create measurable results for established businesses.
Unlike automated or generic reports, my audits are tailored to your business and backed by proven methodologies. I invest significant time and expertise to analyse your data, identify missed opportunities, and craft a comprehensive plan for success.
I prioritise quality and relevance, ensuring that every recommendation I provide is grounded in up-to-date industry insights, shifting buyer behaviour, and broader market trends. This approach allows me to deliver high-value audits that help you get results.
Can I Get Support If I Have Questions About My Ecommerce Audit?
Yes, absolutely! Once you’ve received your audit, I provide post-delivery support to help you understand and act on the findings. You can reach out via:
- Contact Me Online – I aim to answer all enquiries within 1 working day.
- Email: Send your questions, and I’ll respond with detailed explanations or guidance.
- Video Call: If you need more in-depth support, we can arrange a follow-up video call to address your queries and ensure you feel confident moving forward.
This ensures you’re fully supported as you implement the recommendations from the audit.
Do You Offer Implementation Services?
No, I focus exclusively on delivering high-quality audits that provide actionable recommendations. These audits give you a clear, strategic roadmap but do not include hands-on implementation or campaign management.
Staying up to date with marketing and strategy is critical to achieving sustained growth and staying ahead in an ever-changing business environment. By dedicating my time to research, analysis, and strategy, I ensure that my advice is current, insightful, and tailored to your needs. If I were to focus on implementation, I wouldn’t be able to deliver the cutting-edge strategic advice that helps businesses like yours stay ahead of the competition.
If you have an in-house team or external partners, my recommendations are designed to be implemented seamlessly by them.
What Will the Ecommerce Marketing Audit Cost?
Please Note: The prices listed are a guide, as every audit is bespoke and tailored to your specific business needs, ensuring maximum value and actionable insights.
Focused
from
£2495
Popular
Comprehensive
from
£4495
Premium
from
£8995
Next Steps
- DiscoveryDefine Your Goals & ChallengesComplete a detailed questionnaire to outline your objectives and key challenges. A follow-up ensures we focus on what matters most to you.
- ProposalClear Next StepsReceive a structured proposal outlining the approach, key focus areas, and expected outcomes. This ensures clarity and alignment before moving forward.
- ConfirmationSecure Your Audit & Share DocumentsPayment secures your audit as availability is limited. Share your documents securely and confidentially to support the analysis.
- Report & SupportComprehensive Actionable InsightReceive a comprehensive analysis with clear, actionable insights. Follow-up support is provided to help you implement the recommendations effectively.
Cart abandonment and low sales aren’t random – Identify & solve the problem today!
With limited availability each month, secure your spot now to access tailored insights and actionable recommendations.
